David Copperfield, known to many as the greatest illusionist of all times, has lent his name and likeness to technology which folks hope will work magic for them.
Copperfield and representatives of Bally Technologies unveiled his new signature slot machine The Magic of David Copperfield at the MGM Grand on June 26, 2014. The event included remarks by Copperfield and Bally executives.
Jean Venneman, Vice President of Product Management and Licensing at Bally Technologies, discussed various aspects of the slot machine as well its development history with invited media. She said Bally Technologies is very selective in setting up licensing agreements. They look for individuals or brands that would make for exciting slot machines and have global appeal such as Michael Jackson or The Titanic. David Copperfield is an Icon and a living legend.
Venneman said that the machine will entertain customers as well as giving them a chance at a life changing event. The machine is linked to a cash connection pooled jackpot, which was at $2.6 million during the recent press conference. It contains crisp visuals involving several of Copperfield’s illusions.
Copperfield told the crowd gathered to see him that magic is part of the Vegas landscape so a slot machine based on magic was appropriate. Before unveiling the slot machine with Venneman, he told the audience that it took two years of joint effort to develop the machine.
I asked him where the idea of using David Copperfield came from. “I was driving down the strip pointing toward the MGM, “ he said, “thinking I've got to come up a new idea for a new slot machine and I'm staring at David's Copperfield's face the whole time.” He was looking for something with “global appeal, everybody knows and I look up at the sign and oh my gosh, there it is.”
I wondered how long it takes from the moment of conception to the delivery. “Two years, “ he told me. We wanted to put together a blend of David's unique act, the emotion and the magic, and the right graphics.”
The machines include stunningly crisp visuals and an interactive feature known as The Death Saw. The machines takes the players through an emotional ride to see the show, the music, the magic, the flying, the surround sound. As Giuffria said, “This is entertainment.”
Following the unveiling, an on-floor promotion at MGM Grand gave guests the opportunity to enjoy free slot play as well as complimentary David Copperfield t-shirts, playing cards, and hot-seat prizes.