On October 22nd hair experts sharpened their shears for the Battle of the Strands competition, which took place at The Joint, Hard Rock Hotel Casino in Las Vegas. The highly anticipated competition followed a three-day Vegas Beauty Unbound Event for contenders and attendees that showcased creativity and exquisite craftsmanship with hair.
Leading up to the battle, talented salons from all across the country participated in challenges to secure a spot in the finals. Four respected industry judges, Kandee Johnson, Celebrity Makeup Artist and YouTube Personality, Rafe Hardy, Artistic Creative Director of Sexy Hair, Lori Montoya, a Las Vegas High Roller Star and Fashion Designer, Nick Verreos, judged contenders.
After a few days of competing, 12 salons gathered at the Unveiling Party at the Hard Rock Hotel Casino, Las Vegas Vanity Night Club, co-hosted by Celebrity Hair Stylist Kim Vō. Excitement burst through the air as salon names were revealed to the contenders. Only 5 salons were chosen to compete at Battle of the Strands and provided the final theme for the competition…GOLD.
Celebrity guests and industry professionals walked the red carpet into the Battle of the Strands competition. Inside guests sipped chilled cocktails while DJ Nick Ayler entertained the anxious crowd. The show commenced with an extraordinary performance by The Los Angeles Samba Dancers that specialize in a Brazilian Style Carnival Dance. Host Kim Vō and Dayna Roselli emerged through elaborate costumes to acknowledge the cheering crowd.
Shortly after, models individually strutted onto the stage to showcase their hair, makeup, costume and props. The five competing salons were: Mile High Magic, Clark Russell Salon, Fringes, Glam Alliance and Body Spa West. The contending salons took the gold theme into their creative hands and portrayed it in an innovative fashion. Jaw dropping designs were critiqued by the panel of judges that appeared impressed by the competition.
Each competitor exemplified their creative talents throughout the challenges and their hard work was recognized with additional awards including Best in Color with Schwarzkopf Professional, Best Hair Design with Sexy Hair, Best Mastery in Makeup with Bhumi Brushes and People's Choice Award. The Body Spa took home the award for Best in Color with Schwarzkopf Professional and Glam Alliance was awarded Best Hair Design with Sexy Hair for their towering take on this year’s theme. Best Mastery in Makeup with Bhumi brushes went to Fringes salon for their colorful rendition and flawless finish. Thousands of fans voted online during the completion to crown Fringes salon with the People’s Choice award.
However, the most memorable moment was when a statuesque model in golden swimwear appeared onto the stage with two male subordinates at her side. The warrior Goddess instantly captivated the crowd before standing profile to reveal an unbelievably constructed blonde Mohawk. Her astounding mane was curly yet coarse, with beautiful braids intertwined that fell below her hips. The warrior Goddess rendered the judges speechless.
The creators of warrior Goddess was Glam Alliance who was named the winner of Battle of the Strands and given the Xtreme Salon 2012 title. “This is such a great honor to be named Xtreme Salon 2012,” said Andrew, Glam Alliance team member. “It was amazing to work with such talented teams and their creativity. The whole Battle of the Strands experience has inspired me to try new styles and continue embracing our creativity.”
Without a doubt, Battle of the Strands was an extravaganza that brought out and showcased incredibly talented salons. All made possible by fantastic event sponsors, which include: Schwarzkopf Professional, Sexy Hair, FROMM, Redken, Izunami, Rain Cosmetics, Rhumbar, Hot Iron Holster, Let’s Talk About Your Hair, ADK Hair Extensions, Televisa Publishing+Digital, Bhumi Makeup Brushes, Audi Henderson, Lamborghini Las Vegas, LookTV, m3K Beauty LLC, Reed’s Inc., SmartMune, V2Cigs, femMed, Anand Bhatt and the Las Vegas Convention and Visitors Authority (LVCVA).
For additional details, please visit http://vegasbeautyunbound.com/bos/%20