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Travel Alberta Consumer Free Event - March 9 Nokia Plaza Los Angeles

By Taylor Dean

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Travel Alberta Consumer Free Event

Date:           March 9th, 2013




The Summer 2013 campaign will launch within the L.A. market through a large scale activation at Nokia Plaza, a festival space outside of Staples Centre. Taking place the day the Calgary Flames play the Los Angeles Kings, the event provides a high impact opportunity for Travel Alberta to provide brand messaging to our target market at the start of the summer booking season. Our brand assets and consumer engagement tactics will be strategically used to provide effective messaging which will increase awareness and drive consumers down the path to purchase.



Event Description:

Our target market will be overtaken by the sights and sounds of the province as they enter the Nokia Plaza for an Alberta Festival. A large stage sits front and centre featuring Japanese drummers and country artists who fill the plaza with sound, putting attendees in the festival spirit. The Calgary Stampede Queen and Princesses greet with a warm smile as guests are invited to hop on a mechanical bull, or climb to the top of a mountain on a portable climbing wall. Guests are invited to dig for their own dinosaur bone and if they find the correct one, they will win a trip to Alberta. An onsite fly fishing instructor has them casting for the first time. Attendee’s hit clean drives down the middle of the fairway on our Alberta golf simulator.


Experience Elements:


Media PR and Social Media:


In Game Elements:


Travel Alberta Industry Partners:

-       This event will be Travel Alberta led with input and support of the following partners:




Published on Mar 07, 2013

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