Tokidoki Barbie Launch

tokidoki Barbie apparel


From her hot pink mini skirt to her intricate tattoos, tokidoki Barbie screams hip and trendy. World-renowned tokidoki designer, Simone Legno celebrated the launch of the doll at tokidoki Santa Monica store on Saturday, October 8th with pink champagne and Barbie branded cupcakes for guests. Legno designs hundreds of tokidoki characters, and was excited for the opportunity to work with Mattel


tokidoki designer Simone Legnon presents tokidoki Barbie


"You don't realize how much detail goes into designing a Barbie, from her shoes, outfit, and accessories, to her nail polish, makeup, and tattoos." Legno stated as he excitedly presented tokidoki Barbie.


The doll will sell for a suggested retail price of $50.00 in stores and can also be purchased online at and Tokidoki Barbie apparel and accessories are also available and includes tees, hoodies, totes, hats, jewelry, and even a limited edition skateboard deck all ranging from $30.00 - $250.00.


tokidoki Barbie apparel and skateboard


Tokidoki debuted in 2005 and quickly acquired a mass of fans to it's fun, eye-popping characters. With stores in Milan, Los Angeles, and Santa Monica, it's fan base has built up world wide. The company is also known for its megawatt partnerships with popular brands such as LeSportsac, Hello Kitty, Sephora, Karl Lagerfeld, Onitsuka Tiger, Marvel, and many more.


tokidoki Barbie, available in tokidoki stores and online


For more information about tokidoki and tokidoki Barbie, please visit

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