The Music Lounge Review - Bringing Las Vegas Style to the Desert

 

Kat Graham told no secrets at The Music Lounge, where the exclusive "WHAT HAPPENS HERE, STAYS HERE” BEER (#WHHSH) was launched at the Ingleside Inn. (Photo Credit: Vivien Killilea/Getty Images for BMF Media Group).

 
The city of Angels relocated to Palm Springs this weekend for an incredible weekend of music, friends turned family, and needless to say a memorable time and one for the books. Sure Coachella, a 3-day music festival in Indio, had the crowd hyped with incredible DJ sets, performances and surprise guests the real party was in Palm Springs. No ticket to the festival, no problem - a few brands came together to throw some mind-blowing invite-only bashes. Poolside, beverages, musical performances and more had attendees saying, 'Coachella Who'. Click the links to see a complete recap of other memorable Coachella events such as Neon CarnivalPopSugar, and Republic Records!
 

General View of The Music Lounge (Photo by Vivien Killilea/Getty Images for The BMF Media Group)

 
Taking place at the elegant boutique Ingleside Inn hotel in the heart of Palm Springs and paying homage to party city Las Vegas was 'What Happens Here Stays Here' (WHHSH) party, The Music Lounge. Produced by BMF Media Group, attendees witnessed the unveiling of #WHHSH Beer, an exclusive Las Vegas pale aler at The Music Lounge. 
 
Capturing the energy and excitement of Las Vegas WHHSH Beer is crafted locally in Las Vegas by Tenaya Creek Brewery and is a pale ale with hints of citrus and pine creating a cool, clean finish - which is done perfectly. The brew is only available at LAs Vegas sponsored events. “As the first endeavor to incorporate products into the WHHSH campaign, we wanted to make something fitting for Las Vegas and, most importantly, we wanted to convey what the Las Vegas brand stands for,” said Arnie DiGeorge, executive creative director at R&R Partners, the LVCVA’s integrated marketing agency of record. “What Happens Here, Stays Here has always been about the freedom to be and do in Vegas what you can't at home. We felt that #WHHSH Beer is the perfect embodiment of that and a reminder of what awaits when you embrace the Vegas lifestyle.” 
 

DNCE and Kat Graham showed each other love during DNCE’s exclusive DJ set at The Music Lounge, where the exclusive "WHAT HAPPENS HERE, STAYS HERE” BEER (#WHHSH) was launched at the Ingleside Inn. (Photo Credit: Vivien Killilea/Getty Images for BMF Media Group).

 
Diadora, an Italian shoe brand showered VIPs in neon sneakers. The motto over the weekend #MakeItBright and sending attendees who were going to the fest in neon shoes which were sure to turn heads! Diadora showcased their Coachella favorite B.Elite W Florida, which featured full-grain leather, covered with a palm tree pattern - true Coachella style. Related Garments, known for their matching under garments and socks, gifted VIPs for the weekend! V-Moda showcased their luxury high-performance headphones.
 

A new app called "Vegas VR” was present at The Music Lounge, where the exclusive "WHAT HAPPENS HERE, STAYS HERE” BEER (#WHHSH) was launched, which took viewers through virtual experiences like a gondola ride at The Venetian or a helicopter ride over the Vegas Strip. (Photo Credit: Vivien Killilea/Getty Imgages for BMF Media Group).

 
With social media and virtual reality increasing party goers were able to be the first to try a new app called "Vegas VR” at The Music Lounge. Vegas VR took viewers through virtual experiences like a gondola ride at The Venetian or a helicopter ride over the Vegas Strip.
 

General View of The Music Lounge (Photo by Vivien Killilea/Getty Images for The BMF Media Group)

 
Guests cooled down by beverages from High Brew Coffee, water from Essentia, or cocktails by Absolut mixed by ARIA Resort & Casino’s acclaimed mixologist, luxe beauty and spa services from The Spa at The LINQ and Green Valley Ranch, Resort, Casino & SpaGuests were able to pick up Batiste's dry shampoo, and try temporary hair coloring services by Splat Hairand adding some true Coachella flair by Flower Children Only who created custom-made flower crowns. 
 

It's Not Coachella Without a Little 'Flower Power'. (Photo Credit: Vivien Killilea/Getty Images for BMF Media Group).

 
Attendees included: Kellan Lutz, Kat Graham, Diana Madison, Amber Rose,DNCE, G-Eazy, Balthazar Getty, DJ Equal and enjoyed an exclusive DJ set by Joe Jonas and his band DNCE, live art by Zappos resident artist and so much more. 
 

J Sutta attends The Music Lounge In Palm Springs at the Ingleside Inn on April 16, 2016 in Palm Springs, California. (Photo by Vivien Killilea/Getty Images for The BMF Media Group)

 
Merging 2000 influencers under one roof and bringing Las Vegas excitement to Palm Springs, The Music Lounge celebrated the unveiling of the destination’s craft brew with performances by chart-topping artists, delicious culinary offerings from top Vegas’ eateries, beauty services from the leading glam squads of the Strip, surprise celebrity guests and was definitely one for the books. 
 
 
 

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