Snowboard enthusiasts from around the world gathered with film and television celebrities at the trendy Royal/T design space for the unveiling of the winning design of the Swatch Art Rules Design Competition.
Now in its third year, more than 3,000 participants from 90 countries registered with more than 1,300 designs submitted.
An international jury consisted of snowboard and art experts including Swatch president Arlette-Elsa Emch, TTR President Retro Lamm, former pro snowboarder Ingemar Backmann, French blogger Baptiste Bourgain and pro longboard surfer and photographer Kassia Meador.
Excited art finalists poured into the crowded art space featuring the latest designs by the popular watchmaker along with art by local and international designers.
Mingling with the crowds, they anxiously awaited the announcement of the winning award which this year went to Marta Zarina-Gelze from Latvia for her ‘Scream of Victory’ design. Other design award finalists included ‘Grateful’ by Bettina Lundstrom from Switzerland and ‘The Stuff of Legends’ by Elise Martison from Australia.
The TTR World Snowboard Tour Trophy and the official Swatch Tour Watch were looking for a new design with the theme Progression & Style. Designers were asked to create a graphic design expressing Progression & Style.
Zarina-Gelze says she created the design ‘to reveal the winner's joy by a sound wave. It can be personalized or universal.’
Zarina-Gelze’s prize included her design for the prestigious TTR World Snowboard Tour Trophy 2012/2013 as well as the official Swatch Tour Watch 2012/2013. She also received an all-expenses paid trip to New York City for two.
Following her winning announcement, the lights went down and LA-based DJ, radio and TV host DJ Skee turned up the music for an after party featuring well-heeled guests including actors Meagon Good, Jesse Williams, Krysten Ritter, Angela Simmons, Shannon Elizabeth, Ashley Madekwe, Janina Gavankar, Chris Gayla and Drew Roy, among others.
Drinks flowed as trendy servers wearing black and white outfits liberally offered wine and spirits all night, along with a variety of canapés.
And it wasn’t long before the floor became packed as more guests arrived sharing quips with international snowboard champions, celebrities and designers.