Style Protocol Book Launch - The Ultimate Need To Know Fashion Tips For Men

Style Protocol & VeeV Drinks!


In today's day and age, style is very pertinent and can be at times a deciding factor or a deal breaker as style in a sense defines you in many ways.  Impressions count more than ever and a clean cut yet stylish image is a necessity. The importance of having style, the need and want for up to date trends and that 'in the know' ingenuity has increased drastically. Reinaldo Irizarry, author of Style Protocol, brought the answers to many questions at the Style Protocol Book Launch Party and strategically placed them in the palm of your hand.

Author Reinaldo Irizarry and Singer JoJo

Held at the ultra 'swanky' BOA art gallery on famous Melrose Avenue, the Style Protocol Book Launch Party was anything but ordinary. The upscale venue, had remnants and quotes from the book paired perfectly with random articles of clothing which complimented the setting for this particular event.There’s a lot to be discussed when it comes to men’s fashion, which is why Style Protocol takes more of a helpful how-to approach, rather than a mandatory must-do. This book provides you with the components from which you can assemble the mix that best suits your personality, body, budget, and lifestyle. The indispensable advice in this book will help you gain an understanding of how the different elements of dressing all relate and how you can use them to develop a polished and confident sense of personal style.


Attendees were able to flip through copies of  the book or even snag a copy to take home while enjoying music by DJ Rogue, and cocktails from Smart Water and VeeV Acai Spirit Vodka. VeeV created three light, refreshing, and tasty variations of cocktails for attendees to sip on while enjoying the evening. VeeV launched in 2007 and is a vodka that 'gives back' both to the community and environmental causes. The name VeeV is a playful take on the French word for “live.” Intended to uplift and inspire, VeeV represents our philosophy to live consciously and to always have fun.

Fashion Tips!

Irizarry has always been infused into the fashion realm as he started his career as a Visual Merchandiser for Saks Fifth Avenue. Since then, he has launched a bilingual fashion magazine, a personal style blog and worked as a Fashion Stylist with celebrity clients including JoJo, Adrienne Bailon, Mozella, Hayley Hasselhoff, and Haylie Duff. He has also served as a fashion expert on TV shows on the CW, FOX and E! Network, has toured the country with musicians such as Joe Jonas and Jay Sean, and has worked on magazine editorials and advertising campaigns for many such as: EA Sports, Bloomingdale's, Riviera Resort & Spa, and more.

The Decor


The right sense of style can deliver unparalleled results to individuals seeking a boost with not only appearance but confidence as well. Style Protocol is a play by play on how to style yourself, complete with tips, tricks, and words of wisdom from the style professionals. It also advises individuals about appearance, personality, and fashion that helps to maintain a desired image and live the lavish life you'd like. More than a book over the change in appearance, Style Protocol serves as a mentor, a successful brand, and the final touches you need for a picturesque way of life.

Author Reinaldo Irizarry and Publicist Tashah

For more information about Reinaldo Irizarry please visit: or to get your copy of this insightful book, please visit


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