LPB Group Presents The Official AMA Artist Gift Lounge

AMA Artist Gift Suite


In preparation for the American Music Awards, a few gift lounges popped up in honor of the event. The AMA gift suites never seems to disappoint as the two-day event showered celebrities and VIP's to enjoy the various gifts and services. In celebration of the 40th Anniversary American Music Awards, Dick Clark Productions and LPB Group, hosted the official Artist Gift Lounge held at the Nokia Theatre L.A. Live. 

40th Anniversary AMA Gift Suite Sponsors


The LPB Group specializes in all aspects of planning high profile events and assist in the launch of numerous brands. Founder, Lorena Bendinskas, provides clients with powerful, successful solutions to their public relations, promotional, marketing, branding, and business development needs.

Red Carpet Manicure


As an invited guest of Red Carpet Manicure, I was excited to test the at-home LED gel manicure system. Red Carpet Manicure offered the royal treatment at the 40th American Music Award's Official Artist Gift Lounge. Celebrity manicurists, Michelle Saunders and Kimmie Kyees, presented two new and exclusive gem-filled shades with four carats of genuine rubies, called "Your Fortune Awaits" and a diamond polish called "Set in Stone". There are over 50 gel shades and creative nail art kits are also available. 

Two New Exclusive Shades: "Your Fortune Awaits" & "Set In Stone"


I had the privilege to get my nails dusted in diamonds.  I'm very familiar with the whole acrylic, shellac, and gel manicures; needless to say, how excited I was when I was given a Pro Kit to take home and test out for myself. Red Carpet Manicure donated $1000 to the American Red Cross for every celebrity that received a gem-studded manicure.


Red Carpet Manicure Gel Kit


The new NIVEA Lip Butters gives your lips relief and leaves them protected. Each flavor is enriched with Shea Butter and Almond Oil providing long lasting nourishment, leaving lips feeling sensually soft and healthy. NIVEA Lip Butters come in four new delicious flavors: Smooth Kiss, Raspberry Rose Kiss, Caramel Cream Kiss, and Vanilla & Macadamia Kiss. Make all your kisses better with NIVEA Lip Butters! 


NIVEA Lip Butters


Parrot Zik headphones has integrated a sensitive touch panel, giving hyper-intuitive access to the various features available. The design is crafted from high-quality materials that provide a comfortable fit with 4 microphones located inside and outside each earpiece offering complete clarity while listening.



Parrot ZIK Headphones


Will.i.am and The Coca-Cola Company have joined efforts to launch EKOCYCLE to inspire new things made in part from recycled materials. The shared ambition is to motivate brands and people to join on a quest to make sustainable living cool.




Advanced Hair & Skin Inc., showcased 3 new breakthrough treatments: Revivogen for hair loss, Rejuve MD for anti-aging, and Clearogen, a natural anti-acne treatment.


Advanced Hair & Skin


Ubisoft, a French global video game publisher and developer, presented their latest items, including Just Dance 4, Just Dance Disney 2, and Hip Hop Experience for XBox, Wii and Kinect. 


Ubisoft; Just Dance 4, Just Dance DIsney 2 Hip Hop Experience


Mobile High-Definition Link (MHL), connects your smartphone or tablet directly to your tv screen. The connector allows you to view pictures, watch videos, and even play games while charging up your phone.  I had a chance to take one home, I found it to be quick and simple to connect.




Red Envelope offers a unique and wide-ranging collection of gifts by selecting products that are unusual, surprising, and beautifully designed. Make gift giving for every occasion easy and fun.


Red Envelope


BCBGeneration is a lifestyle brand inspired by the youthful spirit and creative sensibility of today’s quirky girl. BCBGeneration offers a verirty of trendsetting fashion and accessories. I had a chance to take home this season's rising trend, spike bangle bracelet. The thin bracelet gives every outfit that little "rock chic" look; tough but yet feminine. I love it!




Pop Sugar is a leading lifestyle and entertainment digital destination that engages a female audience ranging from 18–40 years old. For a monthly fee of $35.00, Pop Sugar will ship a box filled with varieties of favorite must-have items. Every month, the editorial staff curate an exciting bag full of fun must-have products from fashion, beauty, home decor, fitness, and more. The customized collection will include tried-and-true classics, celebrity favorites, and brands you've yet to discover. 


Pop Sugar


Nicorette had many of their products out and assembled a lot of interest. Many celebs stopped by the Nicorette gifting suite to sign up for the new program, "Pledge to Quit". Brian and Howie from the Backstreet Boys signed the Pledge board, “This is for our boy A.J., give it up man!”. Cyndi Lauper signed a pledge for her fans, writing “Don’t smoke, Silly!” Singer and red carpet host, Andy Grammer, pledged to help his tour manager kick the habit. Lance Bass and Sean Kingston both took goody bags for friends who they want to help quit smoking. AMA producer, Larry Klein, also made a pledge to quit on January 1, 2013.


Nicoderm & Nicorette


At the end of my pre-AMA frolic, I found myself at the LeSportsac gifting suite. The Collection’s trademarks are sporty American styling, a wide color and print assortment and lightweight functionality with high performance fabrics and hardware. The product line is a complete range of handbags, travel bags, totes, messenger bags, backpacks, attaches and accessories. 

The Classic and Designer Collections, designed by trendsetters Stella McCartney, Jonathan Adler, Diane von Furstenberg, Tokidoki and Gwen Stefani, have established LeSportsac as the leading American brand of casual nylon bags in the U.S., Mexico, Asia, and Europe. LeSportsac recently partnered with a Paris based company, Manoush. They launched a Fall 2012 collection that included three solid fabrications: black hamsa Manoush Embroidery, shiny gold Chanteuse Sparkle, and pink hamsa Manoush Quilting, and two prints: Gypsy Rose and Boheme Fleur. I fell in love with a pink, Bohemiam influence, tote from their 2013 Spring collection. I've already received many compliments and inquiries when I carry this eye-popping tote.




The set up, the sponsors, the gifts, the overall experience was more than I imagined. Other gifts include: 

Richer Poorer: makes socks for the individual that is as versatile as the American landscape. The socks are constructed with a cotton blend that makes them both light and durable.The designs range from classic patterns to bold and modern prints. As of October 2012, the company launched their women's line by combining function and fashion.


 Suntrust Bank: provides financial consultation and even loans for up and coming musical artists. 


Wonderful Pistachios are  the largest growers of pistachios and almonds. The pistachios are packed with a powerful, flavorful crunch and offers 3 flavors: Roasted, Salt & Pepper, and Sweet Chili.They have been sponsoring the AMAs for the last 3 years. 


Brera Orologi is a brand born from, and influenced by the rich heritage of Italian design, craftsmanship, quality and attention to detail. The watch collections for men and women is distinctly crafted by Italian designers whose sole quest is to present a style and aesthetic that is bold and classic; it is not driven by trend. Instead, it is  focused on producing modern, precise watches with maximum attention to detail that result in timeless pieces that appeal to a broad spectrum of consumers.


 AppFinity takes interactive gaming to a whole new level! Discover incredible applications for your iPhone, iPod and Android device, Appfinity provides hours of tech savvy fun. Make the most of your smart device with the Appfinity brand of mobile gaming platforms! The AppFinity Brand holds three items at $19.99, so kids of all ages are sure to love the AppBlaster, AppDrive & AppFishing. (Age 8+)

AppFinity AppFishing - Take the excitement of fishing to a new level with the Appfinity Appfishing Rod. With real casting and jigging it uses device gyro to simulate real fishing experience. Reel and casting button connected through touch-pad technology. (Available on itunes and google play: AppToyz Fish It World Fishing Challenge - Free)

AppFinity AppBlaster - Lock ‘n’ load your iOS or Android device and bring app gaming to the next level with the Appfinity AppBlaster! Using dual triggers, trigger-tap technology and augmented reality applications, the AppBlaster turns any environment into a virtual gaming experience. You can combat aliens in the real world as you witness the ultimate phone become the ultimate toy! Your iOS or Android device connects securely and safely to the Blaster, locking it in place for high-intensity action. (Discover the incredible fusion of reality and technology through 7 different free and paid apps: Alien Attack, Overkill, Marine Sharpshooter, PULL! Clay Pigeon Shooting, Tin Can Alley, Wacky Hunter and Duck Hunt.)

AppFinity AppDrive - Put the pedal to the metal with the Appfinity AppDrive; an all new way to race! Take to the streets with racing, to the air with flight games or head off road with motocross games for non-stop action. Your iOS or Android device connects securely and safely to the Wheel, locking it in place for high-intensity action. Four console designed buttons create a seamless driving experience. (Games:  Asphalt 6 – Lite version free and compatible / MX Offroad – Appdrive version is free / Asphalt 7 - $0.99 / plus 4 other games that are $0.99)


SunTrust, Wonderful Pistachios, AppFinity


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