IVI Eyewear Launch Party - Sheer 'Ridiculousness' with Rob Dyrdek

The IVI Dream Team: Pete Fox, Rob Dyrdek, and Jerome Mage. Photo Credit Chris Swainston


It was an evening full of decadence, style, and elegance with some of the elite’s in Hollywood, the launch of IVI Eyewear was everything but ordinary! In the heart of the Hollywood hills in a private home, guests and friends of Rob Dyrdek gathered to reign in the celebration of the launch of IVI Eyewear!

Pro skateboarder, and jack of all trades, Rob Dyrdek has done it again! IVI Eyewear is the embodiment of his personality and traits captured in an unparalleled piece of pure artwork! IVI Eyewear is a premium sunglass and accessories brand formed from a partnership between skateboard mogul and television star, Rob Dyrdek , legendary action sports designer Jerome Mage, and Fox Head, Inc CEO, Pete Fox. Simply put, IVI Eyewear products represent an elevation in street and skate inspired fashion and lifestyle. The brand combines premium materials, sophisticated iconic lines with unique features and details, which ultimately make this line untouchable and unparalleled!

IVI Eyewear with Zeiss Lenses



Various forms of media were able to receive the VIP treatment, and granted a private view of the eyewear! Breaking down the eyewear in a science, guests were able to see what makes this brand so intricate and extravagant. IVI partnered with Carl Zeiss to further its originality and value in order to create a lens that is unbelievable. Carl Zeiss is the international leader in the fields of optics and optoelectronics. With its innovative technologies and leading-edge solutions, Carl Zeiss lenses was the perfect pairing to IVI. Windows was also on site to introduce its latest gadget, the Nokia Lumia 900. This phone is to die for! On a 4.3 inch screen, the Nokia Lumia 900, is tailored to make your life easier. With multiple options you are able to change your settings to the applications you use most. The cool part about it is the interactive updates. From the social networking sites such as facebook, twitter, and linked in, the Nokia Lumia 900 has a constant updating system so you can keep track of what’s going on without taking out much time off your hands. The Nokia Lumia 900 is the new ‘iPhone Killer’.

Official 'iPhone Killer'

LA's Favorite Girl Rock Band, BLEACHED

LA’s favorite girl rock band, BLEACHED, rocked out into the sunset. Delivering an action packed performance above the pool on the deck was breathtaking and amazing! It’s no wonder why BLEACHED is one of the top bands in Los Angeles. Guests partied into the early hours of the morning while DJ Mom Jeans (Danny Masterson) spun, and were able to check out the display cases of the new line stationed around the venue. DJ Mom Jeans had set the mood right and mixed some of the hottest tracks for those in attendance. Making sure that everyone was hitting the dance floor doing their best moves and showcasing their talent. Those in attendance were able to enjoy delicious and decadent food catered by the Haute Chef! Don’t let the size fool you, the flavor was all but miniscule. Treats included: Ben & Jerry’s Ice Cream, Filet Mignon Kabobs, Signature Sliders, Macaroni and Cheese Balls, and much more! Sailor Jerry provided signature drinks such as: Backyard Lemonade, The Perfect Storm, and Jerry & Coke.

Sailor Jerrys Cocktail Waitresses

Guests Were Able to Enjoy Refreshments Provided By: Sailor Jerrys, PBR, Monster, and Kanon Vodka

This spectacular house in the Hollywood Hills was packed with friends and colleagues of Rob Dyrdek to congratulate him on such a commemorative accomplishment in launching this breathtaking line! Rob Dyrdek was seen giving out high fives in honor of the launch. Those in attendance included: Brody Jenner, Ryan Schekler, Josh Hansen (motor cross star and former beau to Stephanie Pratt), Taylor Armstrong (reality star), Anton Yelchin and Michael Rosenblum (actors).

Brody Jenner and Josh Hansen at the IVI Launch Party. Photo Credit Chris Swainston

IVI Display Case

An evening full of success,laughs, bliss, and overall ‘Ridiculousness’, the IVI Eyewear Launch Party was definitely one for the books!


For more information about IVI Eyewear please visit: www.ivivision.com

All photos taken using the amazing Sony NEX-5NK Camera 

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