Iron Fist Shoe Party Review - Manicures and Martinis


Iron Fist Clothing hosted its first ever “Shoe Party” to celebrate the arrival of its summer/fall line at the Beauty Bar Los Angeles.



The idea behind Iron Fist Clothing started amongst two friends with a long history in skateboarding, surfing, art, music and street culture. The crew wanted to create clothing they couldn't find anywhere else. Born out of simplicity and Iron Fist's first retail outlet, the trunk of a car the brand was well received by a then starving youth culture who were bored of traditional action sports and streetwear brands. Perhaps Iron Fist's key asset is its honesty and intention, real clothing made by real people. No market strategy and no big budget, Iron Fist starting selling by itself on product and artwork alone. They wanted to return to the energy and brand attitude of the rebellious years, when skateboarders lived on the streets and Mohicans would get you kicked out of Disneyland.







Beauty Bar Los Angeles arrived on Cahuenga Blvd in Febuary of 2000 and kickstarted the comeback of Hollywood nightlife. The space was retrofitted with mid-sixties salon interior salvaged from Bakersfield.



At the party, the first one hundred guests got free martinis and manicures, as well as cupcakes by BabyCakes. Music was present thanks to Cece Sherman performing her acoustic tribute to NOFX. The pink loaded party was hosted by the beautiful Masuimi Max. Guests included Liza Graves from Civet, the Dollyrots, and more.



Masuimi Max

Manicures and Martinis





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