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Interscope Records and NIVEAKiss Hosts The AMA After Party

By Tana Norodom

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On Sunday, November 18, 2012, Interscope Records and NIVEAKiss hosted a dinner and after party for some of music's biggest stars in celebration of the 40th Anniversary American Music Awards at the Redbury Hotel in Hollywood, California. Industry leaders of all genres were in attendance, including DJ Skrillex, Far East Movement, Skylar Grey, Andy Dick, Rumer Willis, Connor Cruise and various up and coming artists. 

Interscope & NIVEAKiss AMA After Party



Upon arrival, I can feel the energy and excitement the night had to offer. The red carpet extravaganza at the Redbury Hotel began with a cocktail reception served with a variety of light hor d'oeuvres. Artist and VIP guests were then treated to a private sit-down dinner prepared by executive chef Daniel Elmaleh at Cleo. 

Upstairs, on the 2nd floor, Blackbook and Vibe Magazine conducted interviews and photo ops with notable artists in the Media Lounge. Next door offered an array of mouth watering cupcakes and cocktails were served in the #NIVEAKiss Lounge indoor bar. Throughout the evening, guests enjoyed the Instagram photobooth, which immediately printed photos that were uploaded from smartphones on to Instagram and Twitter tagged with #BetterKisses.

Far East Movement & Winston Lee (CEO of Tarté Yogurt) Stop To Pose For the Camera



The Library bar was hosted by Ciroc Ultra Premium Vodka. I was compelled to order the uniquely enticing vodka yogurt shots, a delightful concoction made with Ciroc Vodka and Tarté Yogurt. Project Photobooth captured images that were available for download through their website, while Mrs. Bella's Dolls walked around passing out goodies. 

Mrs. Bella's Dolls



Towards the end of the night, Skylar Grey and Thavius Beck took the stage and gave an amazing performance. Grey sang numerous songs, including her top hits, "I need a Doctor", "I'm Coming Home" and "I Love the Way You Lie" (recorded by Eminem and Rihanna). Skylar Grey's album, "Don't Look Down", is set to release on December 11, 2012. 

Skylar Grey Performs

 

After her performance, Skylar Grey, and other artists continued to mingle and pose for photos with friends and fans. Guest-of-a-Guest photographers were there to capture the evening's unforgettable moments. I had an amazing time and was honored to attend such a spectacular party hosted by Interscope Records and #NIVEAKiss. 

Sponsors For The Interscope Records AMA After Party



Published on Nov 22, 2012

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