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FRE(n)SH - French Designers Fashion Showcase

By Destiny Soria

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LE FRENCHLAB and Fashion Forwards showroom in collaboration with The CMC (California Market Center) and SpLAsh.Pr Agency present "FRE(n)SH", a LAFW Fall 2014 event featuring special guests. This industry event, consisting of a fashion showcase of Top French emerging designers, music, french catering, gift bags, raffle giveaways and networking, celebrates Los Angeles Fashion Week, and the fashion, entertainment, lifestyle and media professionals in the LA Area.

Event Organizer, Claire Arnaud Aubour originally wanted to become a lawyer after graduating from law school in France, but her passion for entertainment and the people involved took her on a very different path. She has since worked for many years as a freelance journalist, conducting many one-on-one celebrity interviews for Europe 1 TV Station in France, working the red carpet at the Academy Awards, coordinating various TV productions and all kinds of public events.

Gift bags included a Mossee Australia Scarf, All Natural IPS Egg White Ch(ips) who also served them at the show, Elaina Badro makeup brushes, Sarah Sumfleth, and Boiron Homeopathic Medicines. Raffle giveaways were to win a flight to Paris with Air Tahiti Nui and a stay at the Calmada Private Resort. French Catering was Normandie Country Bakery Le Cuisine with Chef Josette(Amazing treats), Diabolo, 2 French Chicks(Amazing catering), and BoNuage.

LE FRENCHLAB's selection of French designers includes Raphaëlle H'Limi (women's contemporary), Sarah Sumfleth (women's contemporary), Vincent Bottesi (Designer shoes), Esther Bonté (Luxury Scarves), Leflow (men's contemporary), Pull-in (men's contemporary), wize&ope (watches & accessories), Mamix (bags), Argument (jewelry). Lil Wayne becomes major shareholder in French accessory brand wize&ope. His first ever accessory brand partnership will be presented to the industry for the first time in North America during the "FRE(n)SH" event. The clothing line had this futuristic looked to them and artistic way I would love to wear them.

Photos by Elliott McKenzie  

Published on Mar 18, 2014

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