On Monday, May 19th, 2014, the Italian National Tourist Board hosted a special presentation of Expo Milano 2015 at The Italian Cultural Center in Westwood. This invitation only event was attended by such distinguished guests as Giuseppe Perrone, Consul General of Italy in Los Angeles, Elena Marinelli, Commercial Attache of the Consulate General of Italy in LA, Eugenio Magnani, North American Director of the Italian National Tourist Board, Emanuela Boni of the Italian Government Tourist Board in Los Angeles, Massimo Sarti, acting Director of the Italian Cultural Institute and representatives of the Italy-America Chamber of Commerce West. Representing Expo Milano 2015 included Edoardo Alzetta, Giordana Pancosta and Raffaele Piscopiello, (Tourism and Ticketing Managers) and Charles Faas, CEO of USA Pavilion.
What is Expo Milano 2015? Expo Milano 2015 will be the largest “World’s Fair” ever organized on the theme of food: “Feeding the Planet, Energy for Life.” It will take place in Milan Italy from May 1st 2015 through October 31st 2015. This once in a lifetime expo (3.5 million square feet), features food, architecture, technology, fashion, design and taste. Considering Italy is the #1 country for art, culture, architecture and a culinary mecca, it’s a natural that Italy host Expo 2015.
There will be 147 countries participating (94% of the world’s population) and 20 million tourists from all over the world are expected to visit. Each of the 147 countries will host spectacular, custom themed pavilions highlighting such products as coffee, spices, rice, etc. The 80,000 square foot USA Pavilion, “American Food 2.0: United to Feed the Planet,” will showcase American leadership on global food issues, including science and technology, nutrition and health, culinary culture and food security and policy. Partnering up are the James Beard Foundation and The International Culinary Center. There will be a rotating roster of great U.S. chefs , including Mario Batali, food trucks, interactive exhibits, cultural events and 120 student ambassadors from the U.S. welcoming the expected 900,000 U.S. visitors.
What can visitors expect? Expo Milano 2015 will have a diversity of restaurants, shops, cafes, bars, parks and children’s play areas. There will be open air and world class theater including performances by Cirque du Soleil, street acts as well as thought provoking conferences. There will be food for the body - a world showcase of cuisine offering pleasure for the taste buds and nutrition for the body, food for the heart and feet – a celebration with music and entertainment, food for the eyes – cutting edge architecture, food for the mind – discovery and learning from global cultures and lastly, food for the soul.
Expo Milano 2015 will truly be a global event. There will be something for all nationalities, cultures and ages. It will be a world class event and a veritable feast for the senses. I’m ready to go. Are you?
For more information on Expo Milano 2015, go to www.Expo2015.org
To learn more about the USA Pavilion, go to: www.usapavilion2015.net