In celebration of Dove’s new Advance Care Anti-Perspirant Deodorant, the brand threw a Spa Day that included massages, manicures and Dove’s signature “PitiCure.” Decending upon The Grove, Los Angeles, the signature PitiCure was hit with the ladies. The process included a three-step treatment that draws attention to the importance of underarm care.
After the PitiCures each guest showcased their confidence with an armpit revealing pose in spring attire at a Dove photo booth. After the guests were treated with some pampering, they were given a Dove Gift Bag that included a rose, a Le Tote twenty-five dollar gift certificate and an Advance Care Anti-Perspirant Deodorant.
Style & beauty guru Bobbie Thomas (Style Editor for NBC's TODAY Show and author of The Power of Style: Everything You Need to Know Before You Get Dressed Tomorrow) came out from New York to host the lavish event. She spoke about how important it is that women now need to begin recognizing how important is to start taking care of our armpits.
Thomas also exclaimed how incredible the new deodorant is because it delivers 48-hour odor and wetness protection plus NutriumMoisture™ and an elegant floral scent for the ultimate care after every shave. It is Dove’s best care ever for the armpit and you can choose your desired fragrance.
Join the armpit care party online by hash tagging #deararmpit and tell Dove you care for your armpits.
Published on Feb 20, 2014