The posh lifestyle brand built on its genuine sporting roots, hosted its annual chic pool party filled with tasty ice cream concoctions and beverages by Patron Tequila and Evian Water. This event also marked the debut of Moët & Chandon Impérial Ice! LACOSTE created a fun escape and desert oasis for the 5th consecutive year. LACOSTE brought its new brand platform “Life is a Beautiful Sport” to life at the event with various on-site complimentary activations and amenities.
Attendees included: Katy Perry, Lea Michele, Jonathan Groff, Steven Tyler, Emma Roberts, Evan Peters, Miles Teller, Mark Salling, Kesha, Jena Malone, Logan Lerman, Alexandra Daddario, Ryan Philippe, Lana Del Rey, Victor Cruz, Ari Graynor, Haim, Holland Roden, Max Carver, Riley Keough, Sean Faris, Laura Vandervoort, Chvrches, Aluna Frances of AlunaGeorge, and Dillon Francis. Performances by DJs Elijah Wood, Johnny Wujek, Nikki Pennie, DJ Skee, Kendall Jenner, Chord Overstreet, Joe Jonas, Katharine McPhee, Kellan Lutz, Gigi Hadid, Nolan Funk, Brant Daugherty, Gareth Emery, and Chelsea Leyland. Performances by Zoe Kravitz and Lolawolf, DJs Myles Hendrik, Chris Holmes, Ana Calderon, and Allie Tills were amongst the mass of celebs to grace this party!
The LaCoste party happened both Saturday and Sunday of weekend one of Coachella! The event came complete with fun activities such as: mini golf, a DIY shoe decorating station, and air tennis.
The Music Lounge was held at the Ingelside Inn hotel in Palm Springs for all three days of weekend one of Coachella. This event provided a poolside retreat for guests during Coachella weekend one- with top celebrity guests in attendance, including DJ Mia Moretti, Katy Perry, Jenny Garth, Jamie Chung & Bryan Greenberg, Shanae Grimes, Jessica Lowndes and more. Attendees were able to party or relax in their own style courtesy of the many vendors and musical guests that partnered with BMF in order to make this lounge a success.
"I wanted to make an intimate event for this weekend, said Kevin Spector: Senior Director of Business Development for BMF. An event that people can lounge, hang out, and actually enjoy!"
VIPs and media were able to be gifted by: Koolaburra, Artisan de Luxe, while also checking out the kimonos at the Alexis n Ryan pop up. Tide, Coors Light, WONKA, and Olay Fresh Effects were also on sight! BMF presented The Music Lounge and was basically the perfect way to end a weekend packed of craziness. It's no wonder why BMF was in charge of such an elite event!
To conclude if you truly wish to experience Coachella, I advise you go on the second weekend. Weekend one is jammed packed with great events, parties, and trust me you definitely do not want to suffer from FOMO.
Weekend 2 is right around the corner in which Ace, Hard Rock, and Saguaro will have something lined up!