The 61st Primetime Emmy Governors Ball - Elegance at its Best

Changing Scene

The West Hall of the Los Angeles Convention Center has been transformed into “a stately pleasure dome” indeed, for the 2009 Academy of Television Arts & SciencesCreative Arts Ball and Governors Ball. Walking into this world of magically-draped fabrics, ever-changing lighting, bold colors, and encompassing music was like walking into “Wonderland.” This hall will be utilized on September 12, following the 2009 Creative Arts Emmy® Awards and again on September 20, following The 61st Primetime Emmy® Awards.

For the twelfth consecutive year, Sequoia Productions is producing the The 61st Primetime Emmy® Governors Ball. Sequoia Production is one of the top event production companies in the U.S. With capabilities to produce every aspect of any event, the Sequoia team knows the importance of producing events that accomplish their unique branding, exciting entertainment and other production elements that create a memorable event and leave guests feeling exhilarated, engaged and well taken care of. Managing events of this size requires compiling a team of 1,200 staff members including 150 chefs, 50 musicians, 250 waiters and 50 bartenders. Sequoia Productions was founded by Cheryl Cecchetto in 1989. Cheryl and her staff attend to each element of the production with an eye for balance. “Everything is important,” says Cheryl. “Every event is treated as if it were a once-in-a-lifetime opportunity.” Sequoia Productions, along with many other companies in the event, promotes a “Go Green” attitude in as many areas as they are able.

Breathtaking Lights

The first impression is of the fantastic work by Images by Lighting. It is the official lighting design company for the The 61st Primetime Emmy® Governors Ball. Created in 1981 as one of the first event production lighting design companies in the Los Angeles area, Images by Lighting has become a leader in the industry. Their cache of clients in the entertainment industry includes Fox, HBO, Dreamworks Pictures, Universal Studios, Disney, New Line Cinema, and Warner Brothers.

Lights Everywhere!

The most discriminating palate will be satisfied by the menu. It is not only pleasing to the eye, but also pleasurable to the taste. Patina Catering (www.patinagroup.com ), part of Patina Restaurant Group, has been dedicated to creating a memorable menu for the Creative Arts and Primetime Emmy® Awards Governors Ball for 11 consecutive years. This year marks the 14th awards ceremony they have executed. With Joachim Splichal, Chef and Founder of Patina Restaurant Group, and assisted by Alec Lestr, Executive Chef, there are more than 200 chefs that work together flawlessly to create the dinners. The process of developing the perfect menu for this night began nearly a year ago right after the 60th Emmy awards and more than 50 dishes were pared down through a series of tastings until the final menu was created.

Table Setting

61st Primetime Emmy® Award Governors Ball Menu September 20, 2009

First Course

Flavors from the Farmers Market

Sweet peppers, eggplant caviar and chips, a few petite red mustard leaves,

Layered multicolored potato salad, olives, smoked mushrooms and medjool dates

Toybox tomatoes and sweet melons, lemon basil

Entrée

Filet mignon, polenta ravioli with cauliflower and vadouvan butter, whole roasted zucchini blossom, bloomsdale spinach, pinot noir sauce

Dessert

DOVE® Silky Smooth Milk Chocolate infused with raspberry crѐme, paired with yuzu gelée and a mint lollipop

Mars Snackfood US ( www.mars.com ) returns for the fifth consecutive year as the official chocolate sponsor of the 61st Primetime Emmy® Awards Governors Ball, with its Dove® Chocolate ( www.dovechocolate.com ) and Fling™ Chocolate ( www.flingchocolate.com ) brands. Dove® Chocolate, a silky smooth, decadent treat, and Fling™ Chocolate, the shimmering, indulgent, new chocolate truffle treat, will serve as the exclusive chocolate sponsors and provide product for all Primetime Emmy® events, including the Governors Ball, Creative Arts Awards and Performers Nominee Reception. Fling™ Chocolate – the first new product from Mars in the last 20 years– is a rich, yet surprisingly delicate, truffle sitting atop a subtle crisp layer of meringue enrobed in shimmering, heavenly chocolate. The great news is it is less than 85 calories per stick!

In the Mood

Beaulieu Vineyard® ( www.bvwines.com ) is very proud to be featured as the Official Wine Sponsor of the 61st Primetime Emmy® Awards Governors Ball. This is the sixth consecutive year that BV has been the featured wine of the Emmy celebrations and fourth year that BV has been proud to be the Official Wine Sponsor of the Academy of Television Arts & Sciences.

Capturing the Mood

Grey Goose® Vodka ( www.GreyGoose.com , the “World’s Best Tasting Vodka,” is pleased to announce it will be the Official Spirits Sponsor of the 61st Primetime Emmy® Awards Governors Ball. This marks the fourth year Grey Goose® Vodka will join with the Academy of Television Arts & Sciences to sponsor the Creative Arts Awards Ball, on Saturday, September 12th and the Governors Ball immediately following the Primetime Emmy Awards on Sunday, September 20th at the LA Convention Center in Los Angeles, California.

Voss Artesian Water from Norway® is proud to support the 61st Primetime Emmy® Awards Governors Ball and Creative Arts Awards Ball by being the official bottled water served at the events. Voss premium water is bottled at an artesian source in the pollution free wilderness of Southern Norway. With a clean yet distinct taste and low mineral content, Voss is recognized as one of the purest bottled waters available.

The Bar Scene

Heineken USA Inc. ( www.EnjoyHeinekenResponsibly.com ), the nation’s premier beer importer, is a subsidiary of Heineken International BV, which is the world’s most international brewer. Brands imported into the U.S. include: Heineken Lager, the world’s most international beer brand; Heineken Premium Light; Amstel Light, a leading imported light beer brand; Newcastle Brown Ale, the leading imported ale in the United States; and Buckler non-alcoholic brew. Heineken USA is also the exclusive USA Importer for the Tecate, Tecate Light, Dos Equis, Sol, Carta Blanca and Bohemia Brands from FEMSA Cerveza of Mexico.

illycaffeѐ’s® illy issimo ( www.illissimo.com ) is proud to be the exclusive iced espresso served at the 61st Primetime Emmy Awards Governors Ball. A strong supporter of the arts and film, illy issimo is made with illy’s unique blend of pure Arabica coffee containing no artificial colors, aromas, flavors or preservatives. Illycaffeѐ is a company with a passion for producing the world’s finest coffee that offers connoisseurs and coffee lovers an authentic Italian experience in each and every cup. Available in three flavors – Caffѐ, Cappucino, and Latte Macchiato – illy issimo is the world’s finest Italian coffee and a leader in quality, innovation and technology. These three real Italian espresso-based premium iced coffees bring the elegance and premium coffee heritage of the illy brand to urban, active consumers who want great-tasting, high quality beverages.

Centerpieces are Exquisite

laPremier ( www.laPremier.com ) returns for another amazing year at the 61st Primetime Emmy® Awards Governors Ball. They are known for having the most innovative designs and cutting edge events. laPremier has been involved in numerous works with the Oscars, Grammys and Primetime Emmys, for many grand projects such as the world famous new shopping mall The Grove, The Staples Center, Cartier’s Grand Opening, The Home Depot Center, Westfield in Century City, The Kodak Theatre and many others. laPremier has also participated in numerous weddings and events for such celebrities such as Brad Pitt, Anthony Hopkins, Keanu Reeves, Elizabeth Taylor, Governor Arnold Schwarzenegger, Drew Barrymore, Adam Sandler, Lionel Richie, Tom Cruise, Oprah Winfrey, Christina Aguilera, and the farewell of Frank Sinatra along with many other Hollywood stars. Creative passions in design and event grandeur continue in the minds and imagination of everyone at laPremier. Their persistence in designing only the best and the focus on small detail continues to result in the most grand and fabulous works of art ever imagined.

The 61st Primetime Emmy® Governors Ball will feature the most accomplished vocalists and musicians coming together for an evening of mystified performances in the most breathtaking and innovative styles of today.

Shimmy up to the Bar!

The evening begins with the romantic jazz standards coming from a unique collaboration of the Attila Fias Quartet, emanating from the circular rotating stage, and Norm Roper & The Heartbeats – hailing from the stunning main stage. During the evening, performances will shift between these two musical areas – highlighting the best of Jazz, Latin, Pop, R&B, and Dance Music! Adding to these already stellar musical elements will be the presence of the exciting sounds of the following acclaimed vocalists – Beverley Staunton and Carmen Carter from “Dancing with the Stars” fame, the extraordinary Matt Alber and the dynamic Jude Crossen.

Goodman Audio Services ( www.goodmanaudio.com ) is proud to be the exclusive sound designer and provider for the The 61st Primetime Emmy® Governors Ball. Goodman Audio provides a full range of sound services to achieve every objective of your event. Each event is unique and requires careful assessment, planning and proper implementation. We believe in building a relationship between you and our friendly, professional staff which understand and share your goals for success.

The teamwork and efforts of all those involved will make this a truly spectacular year. Those attending will feel special and honored to be a part of this experience that will delight all five senses in numerous ways!

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