Allison Melnick brought to life her SVEDKA Adult Playground 2033 on February 4th at the Playhouse in Hollywood, pairing some of the biggest names of nightlife with a spirit that is equally hot in SVEDKA Vodka.
Gretchen Rossi of The Real Housewives of Orange County performed live, for the first time ever and in front of hundreds of partygoers, her hit single "Nothing Without You" just before former Pussycat Doll Nicole Scherzinger belted out a dynamic set of songs including her chart- topping hit
Nicky Hilton, Amber Rose, celebrity blogger Perez Hilton, Bridget Marquardt, The Vampire Diaries' Katerina Graham and Kayla Ewell and Melrose Place's Shaun Sipos, among others, celebrated with Melnick.
Allison Melnick's SVEDKA Adult Playground 2033 was the third installment of an event series, pairing the fastest growing spirits brand in the world with the movers and shakers of nightlife. In addition to Melnick, SVEDKA Vodka has also challenged nightlife impresarios including, LA’s Brent Bolthouse (Hyde, Area, Foxtail), NY’s Richie Akiva and Scott Sartiano (Butter Restaurant and 1OAK) and will wrap up its series of events with NY’s Eugene Remm and Mark Birnbaum (Tenjune, Abe & Arthur’s, SL, The Chandelier Room, Four Hundred & The Estate) in the Spring of 2010.
For more information on SVEDKA vodka, visit: www.svedka.com