(Los Angeles, CA) May 25, 2010 - I believe that something is a buzz over at Ford Motor Company. Though an often used cliche, “I got a new attitude” has a certain relevance when talking about the 2011 Ford Fiesta. It seems that there’s a certain new attitude about the consumer market and Ford is on fire or should I say “ Fiesta”.
I met with the
Ford Team at the
Figueroa Hotel in downtown Los Angeles where five vehicles were given to reporters to take on a scavenger hunt throughout the city. Departing the hotel in a fully loaded
Fiesta SE, I was impressed by the car’s sporty look and revolutionary technology offerings, but I was downright amazed by just how much fun it was to drive--just ask one of the twelve finalist that got to experience the car.
Gauging the many features of the car my initial guess was that it easily listed at $25,000, with its cashmere leather seats, voice activated SYNC(r) (which included 911 Assist, VHR, Traffic, Directions, & Information services). Leather wrapped steering wheel, floor center console and USB, not to mention its overall sporty appearance and many more features that you’ll want to inquire about at the dealer ship. How could I be so wrong? The car actually ranges from estimated list prices of $13,995 to $15, 795; depending on models and options you’ll probably top out around $18,000.
The first stop was the Los Angeles Museum of Contemporary Art ( MOCA). We took liberties along the way to demonstrate how artistic our car was, stopping on the streets of LA for impromptu photo shoots.
Having completed our first task at the
MOCA, we moved on to our next destination; the
Griffith Park Observatory. Here we were able to experience the car’s road handling capabilities while going up the winding road to enjoy the spectacular views of LA, (though we sensed that all eyes were on our sporty ride).
After leaving the Griffith Park Observatory, appreciating the down hill road handling capabilities, we were on to our next destination; the Renaissance Hollywood Hotel. There’s no denying that we were touring the city in a class act.
It was now time for us to move on to 9000 W Sunset Blvd, home of the ‘ If I Can Dream’ studio. We joined with our fellow reporters for lunch and a brief tour of the facility before returning to the Nokia Center for the day’s main event - the final performance of the American Idol contestants Crystal Bowersox and Lee DeWyze.
Our return trip was enhanced by a contest proposed by Ford to see who, within the five vehicles, could get the best gas mileage on our return trip to Figueroa Hotel from 9000 W. Sunset. Ah, the true road test of driving skills and attention to managing the car’s fuel efficiency - no easy feat given the California traffic conditions. My driving partner and I managed to averaging 37.3 miles per gallon on our drive back to the Figueroa Hotel and won the contest!
After all teams returned we were ushered over to Nokia Center to attend the dueling feats of Crystal Bowersox and Lee DeWyze to see which of them would become the next American Idol. I must say the 7000 fans and the millions around the world were treated to world class talent as the two took to the stage. Lee came on first singing “ Boxer” by Simon and Garfunkel, followed by Crystal singing “ Me and Bobby McGee,” written by Kris Kristofferson.
The evening ended with Simon delivering his farewell remarks to all his fans. “This is my final time I’m ever going to judge this show ….” It was evident that he wanted them to show them his very best; I must say America will miss the eloquent way that Simon does sarcasm.
At the conclusion of the show we adjourned to Wolfgang Puck Bar and Grill, located at 800 W. Olympic Blvd, Los Angeles, CA for cocktails and delicious food fare to recount our day. What a beauty of a day it was. My hat goes off to Ford for its recognition that todays consumers want a car with style, grace, and a lil saucy attitude.
I think Kelly Blue Book’s post said it best when they ranked the 2011 Ford Fiesta as the number one coolest car
Learn more here
“Dear Honda Fit: We still really, really like you, and you're still one of the 10
Coolest Cars Under $18,000, but we've met someone better looking, nicer inside and even more fun. The
2011 Ford Fiesta isn't just the best
domestic sub-compact of all time (which isn't saying much, frankly), the new kid is already the coolest car in its class.”
Kelly Blue Book