Fashion Factory Boutique Grand Opening

The grand opening of the Fashion Factory Boutique in West Hollywood not only sparked interest in media and bargain seekers, but a variety of celebrity names. Stars from Disney all the way to Baywatch, attended to receive the first look at 50-60% off their favorite brands.

Fashion Factory Boutique

The upscale, two level store showcases a variety of items for men and woman by popular designer lines such as Dolce and Gabbana, Armani, Vendi, and Seven Jeans.

Fashion Factory mens jeans

We caught up with Leyla Milani, as she was hoping to purchase a stylish plaid bag by Vendi. The ‘ Deal or No Deal’ model admitted that her favorite part of being on the show was “When I go and sit down and take off my heels. Fashion Factory also had a pair of shoes that had caught her eye.


Guest enjoying fondue

All event guests were invited to browse the inventory, help themselves to hors d’oevres and drinks, and try something sweet from the chocolate fondue fountain- provided by Dipped In Chocolate L.A.

Event DJ

Both the store and its inventory appeared to be well received. Guests, Brianna Ray and Lauren James were admiring a long sleave t-shirt by Cerruti 1881. “I think they are laid back.” Stated Lauren, “I would buy this for my boyfriend as something casual to wear on weekend or to the beach.” “This is a really unique place!” Added Brianna.


Guests shopping at the event


Traci Bingham graced the scene with energy and enthusiasm for fans and fashion alike. In between photos, she found various pieces she appreciated, including overalls we had spotted by 575 Denim.

Traci Bingham grabs a pair of overalls by 575 Denim

Crossing Jordon star, Steve Valentine arrived with his date to view the men’s collection. He informed Splash that he is having a wonderful time on set, as everyone gets along wonderfully. In addition to the show, is working on a documentary and ‘ A Christmas Carol’ with Jim Carey due to be out Christmas of 2009.

LA Splash Publisher, Lawrence Davis, Amanda Cortez, Special Features Editor with actor Steven Valentine

Also in attendance were Adrienne Bailon and Rob Kardashian, Phoebe Price, Matt and Yvette Nelson, The Twin Flames and Adrienne Janic.


One of the Twin Flames looking at a Dolce and Gabanna purse

One of the Twin Flames shopping for Hale' Bob

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