FIAT 500: Experience A New Era Of Italian Luxury

The Los Angeles Chrysler Jeep Dealership rolled out the red carpet for the unveiling of their Italian luxury automotive acquisition, the FIAT 500.

Chrysler Jeep rolls out the red carpet for their newest acquisition: The FIAT 500.

The FIAT 500 cocktail and preview event held recently at the Figueroa Street Flagship Store ushered in a new era of Italian luxury for the American consumer. The FIAT 500 has a sleek, sexy, modern, urban appeal and will have European automotive enthusiasts singing its praises.   

The Fiat 500: Sleek, urban chic.

The FIAT 500 preview party guests were treated to an ultra chic venue, a combination of DJ and live entertainment throughout the three level showroom and an escape into contemporary Italian luxury and classic Italian cuisine.

The FIAT 500: A mini with class.

Italian cuisine stations lined the perimeter offering mouth-watering hand rolled ravioli, fresh cooked Mozzarella, a variety of imported cheeses, plain and honey glazed, Focaccia Bread, salami, prosciutto and other imported Italian cold cuts.

A classic Italian tradition: Freshly made Mozzarella.

An artisan Italian gelato serving station provided a variety of hand dipped Italian ice creams. Multiple beverage stations offered an assortment of red and white wines, imported beers, top shelf and softer beverage choices.  The guests were also treated to classic America fare hors d'oeuvres.

Freshly made, hand rolled, Ravioli.

The Fiat 500 preview party continued on the rooftop with a dessert table overflowing with a variety of delicious luxurious delectable chocolates including coconut macaroons,  chocolate almond biscotti, warm chocolate semi soft fondue pudding with fresh crème, mini-cupcakes, chocolate covered marshmallows dipped in walnut crunch, pumpkin mini-tarts,  and other sweet treats along with coffee, espresso and cappuccinos service.

The Dessert Bar.

The FIAT 500 preview event was well attended and included Sergio Marchionne, CEO of Fiat S.P.A and Chrysler and Roberto Giolita, world renown designer and head of Fiat Design, along with a world of paparazzi and press heralding the innovative design from the luxury automotive industry leader. A full size FIAT 500 customized decorative cake was created and delivered for the evenings festivities.

A decorative dessert created for the evening’s festivities: Let the celebration begin!

While the FIAT 500 price tag hasn’t been revealed the rough estimate places it below the leading mini’s and under twenty thousand. The fully loaded FIAT 500 combines high end comfort, luxury and will rise quickly in the ranks of ownership with cost effectiveness, features, comfort, appeal and modern technology.

The FIAT 500: Ushering in a new era of Italian luxury.

The FIAT 500 is the green conscious consumer’s dream with a expected MPG of 38/45 and fully accommodates the luxury owner with its trendy, fashionable, hip sense of style. The FIAT 500 outranks other mini’s with a commitment to safety and comes complete with driver, passenger and knee airbags and a reinforced carriage. The Five star crash safety rating, received by the FIAT 500, is the best in its class.

The FIAT 500 complete with a multi-jet diesel engine: For the ride of your life!

The FIAT 500, from the makers of the Ferrari, Alfa Romeo and Maserati,  has power to spare, comparatively, with a 101 horsepower engine under the hood and is available in both a five speed manual and a six speed automatic.  It can be fully customized in fifteen colors from metallic blue to sporty red and sandstone bronze.

The FIAT 500: Available in fifteen colors.

Complete your fall fashion statement with the FIAT 500 as sexy as the Italian sports car without the sticker shock! Experience the FIAT 500 at the flagship Chrysler Jeep showroom, 2025 S. Figueroa Street, Los Angeles.

The party continued on the rooftop of the Figueroa Street location with oversized heat lamps taking the chill off the Los Angeles night.

All photos by Janet Walker courtesy of Pulse Point Productions, Inc. www.pulsepointproductionsinc.com .


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