Conscience Collective Announces: “Shop For A Cause: Chic, Cheap & Charitable”

Star-studded philanthropic designer boutique sale on famed Melrose Avenue to benefit Cambodian Children’s Fund EXTENDED UNTIL DEC. 24

Conscience Collective is pleased to announce that it has partnered with leading fashion designers for a new shopping platform that benefits shoppers by providing designer labels at significant savings while also providing charities with much needed donations. The first “Shop for a Cause” event started on December 3, 2009, sponsored by Morgan Samuels and benefits Cambodian Children’s Fund. The nearly 5,000 square foot space makes Melrose Avenue its “Pop-up” home and is located directly across the street from world famous Maxfield.

This Pop-up style storefront is one of the newest trends to emerge in retail with similar marketplaces sponsored by Gap/Stella McCartney, Divine Design for Project Angel Food and Billion Dollar Babes, all happening during the holiday season.

Celebrities in attendance have included: Garcelle Beauvais, Marissa Jaret Winokur, Scott Baio, Chris and Kyle Massey, Samantha Droke, Zoe Myers, Shane Sparks, Asher Book, Tom Malloy, and Barrett Foa. Expected celebrities include Angelina Jolie, Brad Pitt, Kelly Rutherford, Tiffany Thornton, Allen Evangelista, Katie Cassidy, Shailene Woodley, Cam Gigandet, Kyle Howard, Larry Birkhead, and more.

The temporary store features a wide selection of designer apparel and accessories for men, women and children as well as a collection of home and gift items all at up to 90% off retail prices, with proceeds supporting Cambodian Children’s Fund. In addition to offering a hip, fun environment and great deals on fashion and gifts, this special shopping experience will offer an unforgettable platform to educate Angelinos about Cambodian Children’s Fund and their incredible mission to help improve the quality of life for children.

“Shop for a Cause” kicked off with a VIP reception on Wednesday December 2, 2009 from 6pm – 10pm and featured live entertainment from LA’s best DJs, red carpet, wine bar compliments of ONEHOPE and desserts by Diana Philips Artisan Chocolates.

Conscience Collective will host a series of events throughout the sale including “Kids Day” on Sunday December 6, which was complete with face painting, a live performance by renowned kids group The Jumpitz, Twirls and Twigs fashion show and more. All festivities take place at 8816 Melrose Avenue, West Hollywood, CA 90069, in one of the trendiest parts of LA.

"Just in time for the holidays, 'Shop for a Cause: Chic, Cheap & Charitable' is sure to be a style destination this winter," says Niki Shadrow, celebrity stylist and CCF advocate. "With over so many styles under one roof, along with two interactive lounges, there will truly be something for everyone."

This signature shopping event marks a new fundraising format for Conscience Collective. Event updates, including information on how to donate to Cambodian Children’s Fund and/or participate in “Shop for a Cause: Chic, Cheap & Charitable”, will be available at

Details about the “Shop for a Cause Chic, Cheap & Charitable” Pop-up Store:

WHEN: Thursday, December 3, 2009 - Thursday, December 24, 2009
STORE HOURS: Open daily from 11:00 a.m. - 9:00 p.m.
WHERE: 8816 Melrose Avenue, West Hollywood, CA 90069

About Cambodian Children’s Fund

Cambodian Children's Fund is a non-profit 501c (3) tax-exempt organization, federal tax ID#20-0764162 that was founded by Hollywood film executive Scott Neeson, who travelled to Cambodia on holiday in early 2003 and found his life forever changed by the desperate circumstances and unlikely courage of Phnom Penh's most impoverished children. After a 26 year-career in the film business, including tenure as president of 20th Century Fox International and a similar position with Sony Pictures International, Scott exited the industry to establish and oversee CCF. He is now Executive Director and lives year-round in Phnom Penh.

CCF is also expanding its community relief programs to provide suffering families better access to education, health care, food assistance and safe drinking water - essential in an environment where an estimated 80% of illnesses are water related.

To learn more about Cambodian Children’s Fund, please visit

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