Catch Boutique Launch Event Review – Smile with Style!

Attending the Catch Boutique Launch Event and taking the virtual Catch Boutique Tour was quite the shopping experience.  On April 30, 2009, The Mark held an event that caught a lot of attention. 

Photo Credit: Anna Webber

Partnering up with Operation Smile and HOPE, the event was an exquisite evening of shopping, eating, enjoying cocktails and getting pampered.  A DJ was also mixing up some music to make the event just perfect.

Stylist and creator Natalie Howell hosted the event, which offered many collections from boho to vintage to chic.  Some of the lines included Kova and T, Black Halo, LnA, Laila Azhar and Sheri Bodell, alongside own brand Twenty-Two Vintage.

Photo Credit: Anna Webber

Twenty-Two Vintage is Catch’s own customized line which features rare designer clothing and jewelry from not only Los Angeles, but also New York, London and Paris.

Photo Credit: Anna Webber

Catch Boutique is a very unique way of getting shopping done.  The site offers a free and live styling service.  Buyers are able to video chat with either Natalie or one of her stylists.  This truly gives a real feel of personal attention when shopping. 

The online Boutique also offers a fashion and beauty blog that shares tips and up to date style information from experts from Hollywood, as well as newsletters and personal closet makeovers in Los Angeles and London.

Photo Credit: Anna Webber

There were many pieces that are sold in the Catch Boutique there that guests were able to try on and purchase if they wanted to.  The fitting rooms were full the entire evening, while guests were excited to leave with some new styles.  Computers were set up all around so that guests could see what the Catch Boutique was all about.

Photo Credit: Anna Webber

A comfortable and modern set up welcomed an evening that was sure to be enjoyable. The Hidden Garden provided floral designs for décor.  Signature: LA Direct magazines were placed on all of the tables for guests to enjoy.

Photo Credit: Anna Webber

The event was attended by many celebrities, stylists, fashionistas and media.  Champagne and eco-friendly VeeV cocktails were served throughout the evening.  Also, there were many appetizers to munch on from Private Chef Claudia Sanchez.  Manilla Bakery provided many delicious desserts, as well as red-velvet cupcakes packaged up to go. 


Manilla's Bakery

Although the clothing line was geared toward females, the males in attendance were certainly not left without anything to do.  They were able to enjoy vintage arcade games from GEMS Arcades and Party Rentals that were set up throughout The Mark.  OPI Manicures from Robbie’s Salon were also a favorite of the gentlemen.  The ladies not only enjoyed manicures, but were also offered eyelash extensions, makeovers, massages and hairstyles from Platinum Image Services. 

Hairstyling my Platinum Image Services

Platinum Image Services

OPI Manicure Station

To create a very artsy ambiance, there were many art pieces hung up on the wall, which included art by Pete Wentz and Travis McCoy. 

VeeV Vodka

Operation Smile was asking guests to write on a sheet of paper what made them smile.  All of the papers were hung up on the wall for everyone to see.  Many different things in life were posted that made people smile.  Holly Montag gave her autograph for an auction.  Operation Smile provides treatment for children and young adults with cleft lips, cleft palates and other facial deformities.  They are about “changing lives one smile at a time”. 

Operation Smile

HOPE, is a non-profit focused on involving artists and their contributions in campaigns, programs and events to support existing social projects that promote education and peace around the world.  HOPE stands for Helping Other People Everywhere. 


Familiar faces that came through the red carpet, included: Jaime Pressly, Vanessa Minnillo, Matt Lanter, Scheana Marie, Leven Rambin, Stacy Keibler, Stephanie Pratt, Holly Montag, Bai Ling, Kelly Slater, Brittny Gastineau, Kelly Hu, Willa Holland,  CariDee English, Denyce Lawton, Drew Seeley, Ryan Donowho, Wesley Jonathan, Mateo, Amy Paffrath, Jennifer Stone, Briana Evigan, Sal Masekela and many more.

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