Cafe “WAS” the place to be – SMOAK’n!

On Tuesday, October 13th, 2009, Café WAS in Hollywood held a launch party hosted by Shanna Moakler.  The occasion?  It was the official launch of Shanna Moakler’s new cosmetic line Smoak.  From 7PM until 9PM guests enjoyed the party.  Café WAS is located at 1521 N. Vine Street.

The evening held many enjoyable moments.  Live music was provided by Brett Young.  To find out more about Brett’s music, you can go to MySpace.com/BrettYoungsMusic.  Café WAS offers and intimate setting and the rotating piano bar in the center of the Café created an atmosphere that everyone could enjoy.  This is also where Smoak was showcased.  A hosted bar for the evening included sponsors Jett Vodka, Ty Ku Premium Liqueur, Barefoot Bubbly, Budweiser and Stella Artois.

Shandi Finnessey and Colby Donaldson

Special guests that attended the event included Shanna Moakler, Tami Ferrell (Miss California), Shandi Finnessey (Miss USA 2002), and Colby Donaldson.  Guests also left with a swag bag full of goodies, including many samples from the line Smoak.

Tami Ferrell

Smoak was created by Shanna Moakler, who is a Model, Actress and a TV Personality.  She has had a love of cosmetics since she was a young child.  Shanna said that ever since she was young, she was always around a glamorous atmosphere.  Pageants, shoots, and even her glamorous Mom brought Shanna to love cosmetics.

Shanna Moakler

Throughout her life, Shanna has had many successes, including Miss USA, a centerfold model, a reality star, and in such movies as Love Stinks and Friends ‘til the End.  She can now add her own cosmetic line to the list. 

Having great quality products was an important factor for Shanna, as well as understanding how to put them to use.  “Being a woman and working with loose powder can be difficult, however I created something that is easier to work with and is healthy for the skin”. 

The cosmetic line is quality.  Mineral make-up is quite popular and having an organic line is a great selling point for Smoak.  The line itself uses no chemicals, no dyes, no artificial fillers or preservatives, no synthetic ingredients.  Smoak is also fragrance and oil free and has no Bismuth.  There is also no animal testing that is done at all.

The line includes primers, foundations, concealer, eyes, lip and cheek colors, mascara and much more.  Who could forget the tools to apply the make-up as well?  Shanna also offers a line of brushes for applications.

The name itself was one that was thrown back and forth, however made the most sense at decision time.  Friends of Shanna knew that the line Smoak was the perfect name, since she always sported the smoky make-up look. 

It took about a year to get the line established and Shanna said that a big part of making this a success was “research, research, research”.  Shanna also commented that “it is very important to find the right manufacturers and people to get it started”.

The line is currently available online at www.SMOAKshop.com.  Can we expect to see it in retail stores soon?  “Yes” is what Shanna said.  She is currently in talks with a few different retail locations, so look out for SmoakShanna can also be followed through Twitter and Facebook

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