AG Adriano Goldschmied Hosts a Red Carpet Soiree and Hollywood shows up to celebrate getting AG-ed!

AG Adriano Goldschmied, industry leader in denim couture, hosted an incredible red-carpet soiree at their new Beverly Hills store to launch the location and showcase their revolutionary new wash process, ‘AG-ed.’
Celebrity DJ Caroline D’Amore was spinning the beats while an impressive array of celebrities such as Rex Lee of " Entourage," Madeline Zima of " Californication," Adrianne Curry of " My Fair Brady" & Playboy, Christopher Knight of " My Fair Brady," Shaun Toub of feature films " Iron Man," " Charlie Wilson’s War" and Victoria Pratt of ABC's " Day Break", as well as singer/musician Linda Strawberry (formerly Billy Corgan's keyboardist) were all on hand to bear witness to AG’s latest creations. AG Adriano Goldschmied and Rock PR & Royalty Events, along with Belvedere, 10 Cane Rum, Beverly Hills Film Festival and came together to commemorate the launch of ‘ AG-ed’ and the stunning new Beverly Hills boutique.

AG-ed’ is a new wash technique that produces true 3-dimensional creases on the jeans, which fall along the contours of one’s body. Combined with the brand’s hand sanding and whiskering expertise, AG has created the purest Vintage looks on the market today, all customized to the consumers preferred year of wear! Jeans are currently offered in 3 years AG-ed, 6 years AG-ed, 16 years AG-ed and 25 years AG-ed.

The event took place at 329 N. Beverly Drive, Beverly Hills, CA 90210 in December.

For more information on AG Adriano Goldschmied, please visit

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