Chicago turns pink in October Preview - Promoting Early Detection for Breast Cancer

This October, Chicago’s skyline and buildings will be colored by pink lights, banners and flags in collaboration with the Lynn Sage Cancer Research Foundation (LSCRF) to raise awareness about breast cancer and the importance of breast self-exams. Breast cancer is the most common form of cancer for women in American and the world, but with early detection, this diseases can be effectively treated 96 percent of the time.


“Lighting the city pink for the entire month of October serves as a strong reminder and call to action for many women about their health, throughout the Chicago area,” said Ashley Hemphill Netzky, LSCRF’s board chair. “That is why the Lynn Sage Cancer Research Foundation is committed to working with hundreds of buildings each year to light the city, to remind women to regularly check for breast cancer and help save lives.”


Titled the, “Light the Way to Find a Cure,” the city lighting campaign invites Chicago buildings, landmarks and businesses to participate by illuminating their structures pink or by displaying pink banners and flags throughout the month of October. This year, LSCRF hopes to partner with roughly 200 different sites and organizations, but Hemphill Netzky added that their goal is to eventually have every Chicago area building participate in some way each October.


“Early detection is a key factor in the successful treatment of any breast cancer,” said William J. Gradishar, MD, FACP, FASCO, director of the Maggie Daley Center for Women's Cancer Care for Northwestern Medicine® and the Betsy Bramsen Professor of Breast Oncology at the Northwestern University Feinberg School of Medicine. “It is imperative that women understand that self-examination and mammograms should not be done only after experiencing symptoms, which are often a sign that breast cancer has already progressed and even spread.”


In addition to lighting the city of Chicago this October, LSCRF will also be hosting the first annual Lynn Sage Cancer Research Foundation 5K on November 8, 2014. The event will not only serve as another way to raise awareness in Chicago, but all proceeds from the 5K will also support innovative breast cancer research and educational programs.


“Reminders to have regular breast exams, like lighting the city pink and the 5K, can and do save lives,” added Gradishar, who is also a member of the Robert H. Lurie Comprehensive Cancer Center of Northwestern University.


Formed in 1985, LSCRF partners exclusively with Northwestern Memorial Hospital and the Lurie Comprehensive Cancer Center to raise resources for breast cancer research and education. To learn more about LSCRF and the Lynn Sage Cancer Research Foundation 5K visit or call 312-926-4274.



About Northwestern Medicine®

Northwestern Medicine® is the collaboration between Northwestern Memorial HealthCare and Northwestern University Feinberg School of Medicine around a strategic vision to transform the future of healthcare. It encompasses the research, teaching, and patient care activities of the academic medical center. Sharing a commitment to superior quality, academic excellence and patient safety, the organizations within Northwestern Medicine comprise a combined workforce of more than 25,000 among clinical and administrative staff, medical and science faculty and medical students. The entities involved in Northwestern Medicine remain separate organizations. Northwestern Medicine is a trademark of Northwestern Memorial HealthCare and is also used by Northwestern University.


About Northwestern Memorial Hospital

Northwestern Memorial is one of the country’s premier academic medical center hospitals and is the primary teaching hospital of the Northwestern University Feinberg School of Medicine. Along with its Prentice Women’s Hospital and Stone Institute of Psychiatry, the hospital has 1,705 affiliated physicians and 6,769 employees. Northwestern Memorial is recognized for providing exemplary patient care and state-of-the art advancements in the areas of cardiovascular care; women’s health; oncology; neurology and neurosurgery; solid organ and soft tissue transplants and orthopaedics.


Northwestern Memorial has nursing Magnet Status, the nation’s highest recognition for patient care and nursing excellence. Northwestern Memorial ranks 10th in the nation in the U.S. News & World Report 2014-15 Honor Roll of America’s Best Hospitals. The hospital is recognized in 14 of 16 clinical specialties rated by U.S. News and is No. 1 in Illinois and Chicago in U.S. News’ 2014-15 state and metro rankings, respectively. For 14 years running, Northwestern Memorial has been rated among the “100 Best Companies for Working Mothers” guide by Working Mother magazine. The hospital is a recipient of the prestigious National Quality Health Care Award and has been chosen by Chicagoans as the Consumer Choice according to the National Research Corporation’s annual survey for 15 consecutive years.


Photos: Sherri Whitko Photography

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