The launch of the brand new Nespresso advertising campaign “George Who?” in Amsterdam

On the 4th of October Amsterdam was one of the selected locations in Europe to hold the launch of the brand new Nespresso advertising campaign featuring Academy Award Winner George Clooney. The event called “George Who?” started at 6 pm with a reception at the Hotel de l’Europe on the Amstel River. Then the lucky invitees were driven by white limousines to the Tuchinski Theater to walk the red carpet and reach the Nespresso presentation venue. Unfortunately George Clooney couldn’t enjoy the company of the pretty ladies invited to the event… The UK print campaign, featuring photographs by renowned photographer Michel Comte, is accompanied by a 1’50” short film entitled, “George Who?” which will be shown in select markets around Europe from next November.

 “George Who?” was a joint creation by Nespresso and McCann Paris, and directed by another Academy Award Nominee, Bennett Miller, who was nominated for five Academy Awards including Best Picture and Best Director for Capote. Joining him is Director of Photography, Rodrigo Prieto, who shot Brokeback Mountain, for which he has received an Academy Award nomination for Best Cinematography.

During the event in Amsterdam Nespresso presented its Nespresso Essenza Fall 2007 Collection: the mysterious Twilight Blue and sensuous Glam Red automatic models and the shiny Stardust Gold and shimmering Cyber Blue manual machines. The Nespresso Essenza Fall 2007 Collection reflects the recent creations of edgy architects and fashion designers who incorporate bold graphics, slim cuts and glittering, glossy details into their work.

Nespresso Essenza is a compact coffee system which combines innovative technology and original, contemporary styling with easy-to-use features to deliver the Ultimate Coffee Experience. In line with Europe's hottest fashion and design trends for 2007, Nespresso has also added serious sparkle to its award-winning Essenza coffee machine models. The result: the Nespresso Limited Crystal Collection. Two fashion-forward coffee machines with 'bodies' covered in Swarovski crystals, one in sparkling pink and the other brilliant black. The Nespresso Limited Crystal Collection machines are designed to dazzle at exclusive charity events and Nespresso boutiques around the world, but a limited number of them will also be available in Nespresso Boutiques. On shelves in early December, both bejeweled models will retail for 1000 Euro.

The last machine presented during the evening is the one created by Nestlé Nespresso in cooperation with De Longhi, one of the most renowned electro-powered goods companies in Italy: the Nespresso Lattissima machine. The name, "Lattissima" has its roots the Italian language: "latte" for "milk" and the ending "issima" as the superlative for "the best". The Companies' mutual vision was to create a machine that would enable connoisseurs to prepare easily a latte or cappuccino of the highest quality with the perfect milk froth. The newest Nespresso machine offers an automated fresh milk froth function, which enables coffee aficionados to create espresso, lungo, cappuccino or latte coffees at the touch of a button.

The Nespresso evening went on at the Theater with a show and, around 9.30, we all moved to Cineac (the disco-restaurant club on the opposite side of the street), where we could even try some coffee flavor cocktails and, of course, still have an N-espresso. Headquartered in Paudex, Switzerland with more than 1,700 employees, Nestlé Nespresso SA sells products in more than 50 countries directly to its customers and currently operates more than 79 prestigious boutiques in key cities around the world.  In 2006, it became the fastest growing company within the Nestlé Group and one of its "billionaire brands", having achieved a growth rate of 42 percent and 1.16 billion CHF in revenue.

For more information:

www.nespresso.com
www.nespresso-pro.com

Published on Oct 25, 2007