"Runway for Waterways" Review - An Eco-Friendly Fashion Show

Chicago’s efforts to “go green” were embraced by Aveda’s “Runway for Waterways” and The Alliance for the Great Lakes. This past Thursday the 28th, The Drake Hotel hosted the event which lasted from 8:00 PM until 10:00 PM.  with some of the proceeds going toward the cause to save Lake Michigan. There was also an after party to follow at Crescendo.

A great look on the runway Photo:Shannon L. Novak


From 8:00 PM until 9:00 PM guests arrived and enjoyed an hour of music from the live DJ. Raffle tickets were also being sold for a chance to win 4 great raffle items, including Aveda products as well as two unique pieces of jewelry from Lani’s Jewels. There were also cocktails available as well as a little shopping. Cocktails were not included in the admission price, but they were very much enjoyed by guests.

Looking over the offerings Photo:Shannon L. Novak


More Aveda Photo:Shannon L. Novak


Lani’s Jewels were on display to try on as well as available for purchase, with 10% of the sales being donated to The Alliance for the Great Lakes. Lani’s Jewels provides styles from all around the world, including 6 different countries. Only a select few of each piece are sold, so they are very exclusive and rare. They are very reasonably priced and can be found at http://www.lanisjewels.com/.

Jewelry by Lani's Jewels Photo:Shannon L. Novak


At 9:00 PM, everyone patiently waited for the show to begin. Valerie Ruiz was the Producer of the show.

Producer of the show Valerie Ruiz (center) Photo:Shannon L. Novak


Upcoming spring looks from Skinstinct® and Blueberry Moon graced the runway as everyone sat back and enjoyed the unique experience. Skinstinct® offers eco-friendly clothing, towels and spa products. The boutique is located in Chicago. For more information, go to http://www.skinstinct.com/. Blueberry Moon is a full service salon and day spa that uses Aveda products throughout all of their services. Aveda products are cruelty free and naturally derived. To see all of the services that Blueberry Moon provides, go to http://www.blueberrymoon.com/.

On the runway Photo:Shannon L. Novak


From the looks of it, Skinstinct® will be a very popular brand this coming spring with styles for men and women. Unique, comfortable and eco-friendly are among the specialty of this line.

A casual look Photo:Shannon L. Novak


The fashion show runway itself was in a beautiful area of The Drake Hotel. Models from URSupermodels showed off their styles while they walked around a center fountain with a gorgeous tree as the backdrop.

On the runway Photo:Shannon L. Novak


The layout was great since everyone in the audience had a chance to see the styles as they came out. VIP guests were seated right around the center to have a front row view. These guests also received a gift bag at the end of the evening and a ticket to attend the afterparty at Crescendo, one of Chicago ’s elite venues.

The view from the crowd Photo:Shannon L. Novak


Crescendo is located in the heart of River North at 222 W. Ontario St. Parking can be a bit tricky in this area, but Valet is always available. For $35, guests could enjoy Belvedere hosted bar from 10:00 PM until 1:00 AM. VIP guests were treated with bottle service and their own private table. Delicious Aveda Martinis and Aveda Shots were also available for purchase, with some of the proceeds going to The Alliance for the Great Lakes. For more information on this elite Moroccan style venue, please visit http://www.clubcrescendo.com/.

Crescendo Photo:Shannon L. Novak


Special thanks went out to Aveda, The Drake, Skinstinct®, URSupermodels, Blueberry Moon, The Alliance for the Great Lakes, mindful metropolis, Upgrade Entertainment, Lani’s Jewels, Godiva, Crescendo and greenheart.

DJ Entertainment for the evening at The Drake Photo:Shannon L. Novak


In an effort to help save Lake Michigan, “Runway for Waterways” has raised over $5,000 this year already. “To conserve and restore the world’s largest freshwater resource using policy, education and local efforts, ensuring a healthy Great Lake and clean water for generations of people and wildlife” is the mission of The Alliance for the Great Lakes. This organization is working to converse and restore the world’s largest water resource of freshwater.

One of the many raffle prizes Photo:Shannon L. Novak


Keep an eye out for upcoming events presented by Aveda and The Alliance for the Great Lakes.

Facts state that at least 2/3 of the world’s population is projected to face water scarcity by 2025, according to the United Nations. In an order to help save water, here are a few tips:

  • Calculate your water footprint at http://www.h20conserve.org/.
  • Run your washer and dishwasher only when full to save up to 1,000 gallons a month. (Water-Use It Wisely, “Indoor Tips”)
  • Install low-flow aerators (1.0 gpm) and low-flow showerheads (2.5 gpm or less) to cut water use by more than 40%. (Toolbase Services, “Low Flow Plumbing Fixtures”)

To learn more, please go to http://www.wateruseitwisely.com/, www.epa.gov/watersense and www.facebook.com/aveda.

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