Tullamore D.E.W. Irish whiskey kicked off their nationwide D.E.W. and a Brew Tour on Monday night at The Basements Tavern in Santa Monica. The tour will continue through St. Patrick's Day when it culminates in Chicago for what is always one of the biggest celebrations of this day in the world.
The multi-city tour is sponsored by Time Out North America and will seek to introduce consumers to the classic combination of sipping an Irish whiskey alongside a beer. To educate drinkers on how different beers complement the malty and sweet flavors of its whiskey, Tullamore D.E.W. – the second largest Irish whiskey producer in the world – has teamed up with Time Out, the trusted global brand for inspiring and enabling people to make the most of their city, and a dynamic group of independent breweries across the country for the D.E.W. and a Brew tour. The opening night event featured Santa Monica Brewworks and the highlight of the night was the flavorful IPA from them that paired perfectly with Tullamore.
"To my mind my initial thoughts of this was very positive because I am used to seeing the beer pints and the whiskey being enjoyed side-by-side. DEW and a brew is an elevated tasting experience where you sip one and then you sip the other," said Brand Ambassador Jane Maher.
In addition to having a Dew and a Brew, Tullamore put together some great cocktails such as the "Hard Shandy" that combined the Tullamore D.E.W. with Santa Monica WitBier, lemon, cucumber and bitters to create a sweet, powerful and tasty drink.
On St. Patrick's Day, select breweries from the tour will debut special beer releases specifically crafted to be enjoyed with various expressions of Tullamore D.E.W. Whiskey and beer have been made side by side in Ireland since the first monks started to distill their 'table beer' to make whiskey. In Tullamore, the Daly family, who first employed early visionary Daniel E. Williams – the D.E.W. in Tullamore D.E.W. – brewed local beers alongside their whiskey. Over time, it was learned that the two 'malt cousins' were not only convenient to make together, but made for a fine partnership when sipped side by side. The practice soon became common in bars across Ireland and would later be known in the U.S. as a "boilermaker," as pub-goers discovered that the sweetness of the whiskey complemented the bitterness of a pint of ale.
For live coverage of the tour and to find out whether Tullamore D.E.W. will be stopping in your city, consumers can visit DEW and Brew Tour.
Participating brewery partners for the tour include:
• Asbury Park Brewery (Asbury Park, NJ)
• Berkshire Brewing Co. (South Deerfield, MA)
• Brenner Brewing Co. (Milwaukee, WI)
• Bronx Brewery (New York, NY)
• BuckleDown Brewing (Lyons, IL)
• Cascade Brewing (Portland, OR)
• Drop-In Brewing Co. (Middlebury, VT)
• Friends & Allies Brewing (Austin, TX)
• The Great Dane Pub & Brewing Co. (Madison, WI)
• Land-Grant Brewing Co. (Columbus, OH)
• Magnolia Brewery (San Francisco, CA)
• Music Light Brewery (Nashville, TN)
• NOLA Brewing Co. (New Orleans, LA)
• Odell Brewing Co. (Fort Collins, CO)
• Outer Light Brewing Co. (Groton, CT)
• Rainier Beer (Seattle, WA)
• Santa Monica Brew Works (Santa Monica, CA)
• Tenaya Creek Brewery (Las Vegas, NV)
• Uncle Bear's Brewery (Phoenix, AZ)
• Upland Brewing Co. (Bloomington, IN)
(Images Courtesy Stephan Martin)