The beauty industry is a huge industry with many new products being developed on a regular basis.
Many of these new products are presented at conventions. The Be Well Beauty Expo convention took place downtown Los Angeles at the convention center on Sept 28 & 29. http://www.bewell-expo.com/ It also included six prominent high profile keynote speakers to educate consumers about the beauty industry.
It was the first annual convention and was host to everything health including nutrition and beauty, makeup , nail polishes, temporary glitter tattoos , creams, lotions ,masks, Anti-wrinkle devices and demonstrations and hair items. It was quite a treat. There were also other health orientated products such as a green tea concentrate, and discovered that the concentrate had no sugar but tasted wonderfully. It came in a bottle that could be carried in your purse so all you would need to do is add a dropper or two in the water.
The synthetic lashes were placed on existing lashes, one by one, to lengthen and make regular lashes more glamorous. Additionally presented, were several make up lines with lots of color variations and various mineral lines along with the traditional lines of makeup. The beauty and health industry is constantly evolving in providing new and innovative products. I highly recommend visiting these events if you are interested in keeping pace with what is going on in the industry. By Donna Spangler