Battle of the Strands was hosted by Best Beauty Essentials on Sunday, October 23rd to promote the Las Vegas Beauty Industry as the Mecca of beauty attraction and is a thriving salon industry with talented and respected artists.
The Kim Vo Salon at the Mirage Casino was the big winner at Battle of the Strands. The salon received the big award of the night, winning for Top Salon of Las Vegas . Additional awards were given including Best in Hair, Best in Make-up, and People’s Choice. The Salon at Trump featuring Eli Sabat received best in hair for their extravagant take on the night’s theme. The Kim Vo Salon at the Mirage also won Best in Make-up. The fans voted award for People’s Choice, which was awarded to the Walk in Salon of Robert Cromeans at Mandalay Bay.
“I am very honored to be recognized with this award,” said Kim Vo. “We all had such a blast at this event, and are looking forward to more to come in the future.”
The Battle of the Strands competition and masquerade ball was held at the Spanish Mansion, a 10,000 square foot estate in a 2.5 acre enclosed property 1.5 miles from the strip. From 8:00 P.M. until midnight, participants competed in a hair, make-up, costume, props, and execution impact competition. The five salons competing were given a theme and asked to portray it onto their three models. This year’s theme was “Ghosts of Christmas Past, Present, and Future.” Four respected industry judges picked a winner based on a variety of categories and the winner received the award for Top Salon of Las Vegas 2011.
Prior to the show, Terry Jicinsky from the Las Vegas Convention and Visitors Authority spoke about the powerful potential of a thriving salon industry in Vegas. “Las Vegasis, and always has been, the ‘Entertainment Capital of the World,’” he said. “The salon and fashion industries play a vital role in presenting our entertainers, hospitality workers and tourism industry professional as the world’s best.”
“I am genuinely one with you in your mission to make the rest of the country know what your salons are stylists are capable of as you raise the bar of the beauty industry,” said celebrity stylist Nick Arrojo from Izunami hair tools in a special video message. “I share your passions towards creative excellence and its expression through Battle of the Strands. I congratulate [all of you] for coming together as one voice that will not only bring the Las Vegas salon industry forward, but will serve as a good example for the rest of the country.”
Before the salons unveiled their models for the competition, attendees were entertained by a fashion show from LVMH Piazza SEMPIONE and a dance performance by VZ Dance Studios.
The salons portrayed the themes creatively and expertly, with hair styled into everything from wreaths to sky-high towers of braids. The makeup and costumes were equally elaborate, and the overall effect with music and props was truly dramatic. The winning Kim Vo Salon featured a ghostly white Ghost of Christmas Past, a vine-covered Ghost of Christmas Present, writhing on the floor with a giant boa constrictor, and an eerie Ghost of Christmas Future with a gaping hole in place of a right eye. The audience interacted via social media and texted in their vote during the event. Text message votes were tallied to determine the People’s Choice recipient.
The following four stylists judged the competition: LaVey Ortiz, a Las Vegas celebrity make-up artist who is a favorite of celebrities including the Kardashians, the Hiltons sisters, Molly Sims, Rosario Dawson, and more; Kari Kisch, a make-up artist and stylist who has worked on celebrities including Alicia Keys, Michelle Obama, and Jennifer Aniston, as well as numerous magazine photo shoots; Lyle Malapit, Las Vegas Salon Owner, and hairstylist with almost a decade of experience; and Jenniveve McPherson, a costume designer who has designed for Vegas shows and owner of the production company and design team The Beverly Project, which has designed red carpet costumes for celebrities such as “The Hills” star Audrina Patridge and Jersey Shore’s Nicole “Snooki” Polizzi.
“Inspiration, passion, innovation and the most creativity I’ve witnessed at a single event,” said Kisch. “I am still in awe at all the amazing contenders atBattleof the Strands! I can’t wait for the next!”
“I would like to congratulate the five salons that put their unique talents and creativity to be on display today,” said Rossi Ralenkotter, President and CEO of Las Vegas Convention and Visitor Authority after the show commenced. “Congratulations to the winners, and finally, congratulations to Best Beauty Essentials for putting on a great event.”
VIP and celebrity guests were escorted to and from the event in Lamborghini and Audi luxury cars.
“Everything about this event was wonderful,” said celebrity guest Dr. Robert Rey, “from my dramatic arrival in Lamborghini’s brands new supercar, the Aventador, to the spectacular show, to the delightful company I had the pleasure of enjoying the night with.”
“What an awesome night!” raved reality TV star Frenchy from Rock of Love. “Whenever I need my hair or makeup done while I am in town, I know that I am in good hands with the salons of Las Vegas.”
“One thing that was obvious throughout the entire evening was everyone’s obsession with perfection,” said MasterChef runner-up Adrien Nieto. “It really blew my mind. After this amazing event, I have a new profound respect for everyone in this industry.”
As the night progressed, guests enjoyed delicious food from Wild Truffles, a high endLas Vegascaterer lead by prominent chef Eva Paulussen.
The participating salons were The Spa at Trump featuring Eli Sabat(http://www.trumplasvegashotel.com/Trump_Spa/Trump_Spa.asp), Walk in Salon by Robert Cromeans at Mandalay Bay (http://www.robertcromeans.com/the-salons/mandalay-bay.html), Kim Vo Salon at the Mirage (http://www.mirage.com/spasalon/kim-vo-salon.aspx)(winner), Canyon Ranch Salon at the Palazzo (http://www.canyonranch.com/spaclub/las_vegas_nv/), and Cariloe Concept Salon.
This gift bag that was provided on this evening was given to Dr. Robert Rey (Dr. 90210), VH1’s Rock of Love Frenchy, Master Chef Runner Up Adrien Nieto, Celebrity stylists and artist Kari Kisch, Lavey Ortiz, Lyly Malapit and celebrity costume designer Jennevive McPherson.
The following companies provided items for the gift bag:
Kim Vo Jet Set Hair Care Kim Vo Jet Set Kit is perfect for travel and comes ready for the road with 4 Kim Vo hair hydrating products that promote shiny, healthy hair www.KimVo.com
Lashem Measurable Difference Lash GelA revolutionary, high performance & gentle eyelash conditioner that promotes healthier, longer and fuller lashes without the irritation. The LASHEM formula contains a patented LIPO OLIGOPEPTIDE and conditioning complexes which help to fortify your eyelashes which makes them appear healthier and stronger. www.lashem.com
V2 E Cigarette V2 electronic cigarettes use technology to electrically vaporize the nicotine you crave. Just because it feels like smoking, doesn't mean it is. You get the same sensation of filling your lungs, and the nicotine you crave; but with V2 your lungs can feel the difference. www.v2cigs.com
Slimmies Weight Loss Chocolate Chews are infused with a highly refined form of Konjac Glucomannan, an active ingredient clinically proven to help you lose weight. There are two scientific principles behind Slimmies. First, the active ingredient is a unique dietary fiber that makes you feel full faster and satisfied longer. This helps suppress your appetite so you eat less and consume less calories. Secondly, the active ingredient acts as a fat obstructor that impedes the breakdown and release of fat and carbohydrates from the food you eat to help reduce absorption by your body. www.myslimmies.com
Anand Bhatt CD. As a major Rock Star and TV/Movie personality, Anand Bhatt is known for his GRAMMY recognized music as both a solo artist and as front man for the hardcore band Anand Clique. www.sonicwaveintl.certaire.com/anand/
Renew Medical Spa brochure and 40% off couponWith innovative technologies in laser cosmetic procedures and medical grade skin care products, Dr. Lee is excited to offer services and procedures that has been successful for her skin to help you. http://www.renewmedicalspalv.com/home.htm
Lamborghini 5x7 Photos. Lamborghini Las Vegas in Henderson, NV treats the needs of each individual client with paramount concern. We know that you have high expectations, and as a performance and exotic automobile specialist we enjoy the challenge of meeting and exceeding those standards each and every time. Please, allow us to demonstrate our commitment to www.excellence!lamborghinilasvegas.com
Crack Habit Forming Hair Fix Cream Lightweight, super moisturizing Hair Fix, Smooths Split Ends, Protects from UVA/UVB rays and chlorine, Provides barrier from heat and thermal styling, Adds shine and slip without making hair greasy, Keeps hair looking healthy and polished all www.daywww.prolocksusa.com
Piazza Sempione Look Book. The first collection was presented in Milan in 1991. To Milan and Italy the company remains rooted today while branching out beyond borders. By combining Italian sartorial tradition with research and technology Piazza Sempione creates garments that are unique for their perfect fit, quality and appeal to their international audience. All of Piazza Sempione’s clothes are a 100% made in Italy following ethical guidelines. Aside from the headquarters in Milan, Piazza Sempione now has showrooms in New York, Düsseldorf, Paris and Tokyo, a retail network and a strong presence in the most exclusive department and specialty stores around the world. http://piazzasempione.com/en/content/store
Best Beauty Products. Today Launch Brochure Best Beauty Products Today was created as a valuable resource of the most recognized, awarded and effective beauty products in the industry today. Out of over 50,000 confusing beauty products, only less than 1,000 have been subjected to serious scrutiny and have passed the test. And if there is one product making your girlfriend, your favorite pop icon or that girl next door look totally beautiful, YOU WILL SURELY FIND IT HERE! www.Bestbeautyproductstoday.com
For more information on Battle of the Strands, visit: www.battleofthestrands.com