(May 16, 2010/May 17, 2010) New York
For the fifth year the Makeup Show in New York brings the industry together like no other trade event has before. “The Makeup Show NYC broke its own record attendance for the 2-day event, attracting over 5,000 attendees from beauty professionals, industry educators, retailers, product companies and manufacturers from the worlds of fashion & beauty, special effects, film & television, theater, and product development”( http://www.themakeupshow.com).
The announcement of the fifth year of the makeup show aroused artist’s interest from all over the world, but some felt that their expectations were not met. “It didn't feel as well rounded and monumental to be a culmination of 5 years,” said Wendy Huber (wendyhuber.carbonmade.com), a Sephora Color Consultant, with ten years of artistry experience. “There is a great deal of inspiration and guidance from the show. Not to mention the ability to build your kit at a much more affordable cost. It may not have been my ideal "Fifth Year Anniversary" show, but it is still an incredible celebration and inspiration for our industry.”
Others artists disagreed with Huber’s vision of the show. “Whether it is 3 years or 5 years, this show is EPIC every year,” said Stephanie Vazquez, East Coast Sephora Artistry Trainer for Smash Box. “And it seems to get better and better each time. The classes are always evolving and there is always something new to learn. And there is always one brand, one newer kid on the block that shows up with a bang, this year it was Inglot.”
Other Brands like Makeup Forever are always a big hit because it is muti-media makeup made for fashion, print, and video. This year the makeup show floor seminars focused on bridal makeup. Multiple Emmy Award winner Kevin-James Bennett held the Bullet-proof Bride: Durable Bridal Makeup Seminar and all eyes were on him. There is something about the bridal business that attracts an enormous amount of people. Bennett, Director of Makeup Forever, said, “The bridal business brings in 47 billion dollars a year and 500 million in beauty services for bridal makeup and hair a year. Who wants a piece of the pie?”
What does every bride want? Beautiful skin was the unanimous answer across the board. First step is to prime the skin, then concealer followed by foundation. Many artists make the mistake of adding the concealer after foundation. Bennett uses the term “breaking the seal,” to describe this way of misusing complexion products for a bride. Before priming the skin, use a moisturizer with spf. “Spf belongs in the moisturizer not the foundation level,” said Bennett. He explained how spf can make your foundation look up to three shades lighter in pictures.
A few other tips he suggested were to make a bride’s makeup 3D not flat. Bennett was a book of knowledge. In only 45 minutes he revealed tons of tips for makeup artists. He took into account the color wheel and revealed to avoid gray on brides eyes like the plague. “Gray is never to be used on a bride because it is not organic on skin,” said Bennett. Instead use a color that has a base of skin tone like a plum with brown. Bennett strongly recommended everything waterproof at the base level. For his demo he used a new product from Makeup Forever aqua cream flash color. Bennett said, “The aqua cream is like flash color on steroids.” Bennett used fashion to make a comparison to makeup application. “You shouldn’t wear big earnings with a big necklace,” said Bennett. So don’t use just cool or just warm colors on a face. Use a combination Warm and cool colors to create a point of interest.
Another makeup seminar that spoke about bridal beauty was the 101 of brushes with Eve Pearl. Eve Pearl, five-time Emmy Award Winner, demonstrated that one brush can be used for multiple reasons; for instance, when in a hurry use that eyeliner brush for the brows. One artist suggested using an angled liner brush for lips to give that define cupid’s bow. Pearl used damp sponges and brushes to work the products into the skin. She showed some of her signature makeup techniques such as reverse contouring to bring out cheekbones; her eyelash application is unique where she lifted the lashes a lot higher than the natural lashes then let the glue dry before the blending of natural lash and lash strip began with mascara. When mixing foundation colors she took one brush two foundations. One side of her brush she loaded one color and on the other side she added the other. This technique is a time saving one for when an artist has a few crucial minutes for an application. Pearl’s end result was a beautiful glowing “bride” with sultry smoky eyes.
Although, the seminars were filled with
Emmy Award winning artists,
Huber, ten year makeup veteran, wished her favorite youtuber would do a seminar instead. “There are online artists who have web blogs, like
Kandee the Makeup Artist, who have nothing to do with a line and have started setting out doing her own seminars. Someone like her could probably do a better "what your kit should be made up as," which would have been great,” said Huber. “Some of the seminars felt more about product selling than artistry,” continued
Huber. “There are so many layers of this industry from photography to print to hair to fashion styling to production which the Makeup Show could bring awareness too for a well rounded artist.”
Makeup Show embodied something for everyone. One seminar that made a huge impact was
Crystal Wright’s 30 Days at 100 Percent. It was about ridding your life of the emotional and physical clutter that we all hoard in our daily lives. How different would your life be if you changed one thing every 30 days? Wright feels that 30 Days is a very simple concept that changed her life. She had an epiphany one day while sitting in her living room looking out the window feeling down. She decided to start living her life at 100%. “My 100 percent is being able to walk out of the door and take a meeting at a moments notice,” said
Wright. “Walking out of the door and thinking I hope I don’t run into someone is not 100%.” The idea is to steadily improve yourself every week until it becomes second nature and then slowly you will master a new way of living.
At her seminar,
Wright taught people to set goals and have a mind set of where you will be in five years and how you will get there. “It’s important that when you start to work on something you see some results from your efforts,” said Wright. “But it’s hard to do that when you’re working on 3 pieces of emotional clutter and 2 pieces of physical clutter. It doesn’t give you time to develop a new system for fixing what isn’t working in your life.”
Wright had a major goal in her life and she accomplished it this way. Her first big accomplishment was having a successful makeup, hair and styling agency. And her next big accomplishment was and still is her book: The Hair Makeup & Fashion Styling Career Guide. Fifteen years and 5 editions later, her students and artists write her and thank her for changing their lives.
“ Crystal Wright's lecture on " 30 Days at 100 Percent" is such a great reminder for how we should take our careers as seriously as our potential for success,” said Huber with much enthusiasm. “ Crystal Wright's seminar reminded me of everything I know deep down but was never able to put into words. It is a simply philosophy which is so complex at building each of our 100 percents. She was very inspiring and very helpful with one on one critique.” You can find information on portfolio building and marketing workshops for makeup, hair, and fashion stylists on http://crystalwrightlive.com/.
The Makeup Show NYC is a must-attend event for beauty professionals and makeup lovers that happens only once a year. There you can meet the top professionals in our industry and received insider secrets. Vazquez, Smash Box East Coast Sephora Artistry Trainer, believes the makeup show is essential for anyone who is serious about growing with this beautiful industry. “If you are a serious Make up Artist, this is your playground,” said Vazquez. “Everyone plays nice in the sandbox. You meet new friends, share your toys and secrets and walk out with a ton of sand all over you! In this case, colors! I believe that for an advanced make up artist this is the best creative compound to be a part of,” exclaimed Vazquez!