Twenty-eight of the world’s most stylish, playful and charismatic women hit the beaches and hot spots of Ibiza for the next phase of the MARTINI® Royale Casting – a search for the new female MARTINI® star who will also receive €150,000, 12 pairs of Christian Louboutin shoes and 12 outfits from my-wardrobe.com.
Named after the MARTINI® Royale drink, The MARTINI® Royale Casting is a global search to find a woman who demonstrates the philosophy of MARTINI® “LUCK IS AN ATTITUDE.” From more than 3,500 applications, the 28 women from 23 countries were selected by the impressive international judging panel consisting of iconic shoe designer Christian Louboutin, my-wardrobe.com founder Sarah Curran and Yuri Buzzi, the winner of last year’s MARTINI® Kisser Casting.
The international finalists arrived in smoking hot Ibiza, to compete in a series of challenging tasks set out to test who really has what it takes to be the next female MARTINI® star. These challenges were filmed as part of an entertainment series that goes live today on facebook.com/MARTINI®.
The women were also given the opportunity to show the global judging panel that they have the attitude and style required for the role as they were photographed together by iconic photographer Bryan Adams. The exclusive photo shoot was directed by Art Director Tom Usher and styled by my-wardrobe.com founder Sarah Curran. Each of the semi-finalists wore a chic, signature bikini from the British swimwear brand Heidi Klein.
Photographer Bryan Adams and Art Director Tom Usher comment “It was fun to photograph and direct the photo shoot of the 28 MARTINI® Royale Casting finalists in Ibiza. They were a beautiful group of women and really there were a few finalists in particular that really grabbed our attention; however, it wouldn’t be fair at this stage to say who they were.”
My-wardrobe.com founder Sarah Curran, international judge and invaluable adviser to the finalists during their challenges in Ibiza, comments: “The talent really was exceptionally high. It is going to be very hard for people to choose who they want to win the MARTINI® Royale Casting. My advice to those voting is to look out for the woman that has that little bit of something special and unique and whose confidence and attitude shines through.”
During the week in Ibiza, each of the women were tested to their limit with a series of challenges. These included the ‘Catwalk Challenge’ illustrating their style, an ‘Acting Challenge’ which revealed their confident attitude, and a ‘Photography Challenge’ to see if they have the creative skills required to be the next female MARTINI® star.
From today, the public can watch the women strut their stuff in the first of twelve episodes to launch on FACEBOOK.COM/MARTINI.
By voting for your favorite, you can help MARTINI® decide which woman has what it takes to become the next female MARTINI® star... So now it’s time to decide, who will you choose?
Following the results of the FACEBOOK.COM/MARTINI voting, MARTINI® will announce seven finalists in October, when the next female star of MARTINI® will be revealed at the Grand Final in Milan.
Published on Sep 11, 2012